These edgy Indian print ads for the Playstation 2 turn the stereotype of the gamer who’s so into games that he doesn’t have a girlfriend upside-down: the tag line for these ads is “PS2: Because your girlfriend bores you shitless.”
Click to see the ad at full size.
Click to see the ad at full size.
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Note to Sony: “edgy” != “sexist”
“Edgy” is one of those words that has been rendered virtually meaningless by the entertainment and advertising industries (and a number of art majors as well).
I personally think that “edgy” can now be described as meaning “crossing some boundary of good taste”. Wil Wheaton, in trying out for acting parts and failing because he didn’t seem “edgy”, observed that it means all sorts of things, but it generally seems to mean “unwashed”.