The Real Threat to Google

by Joey deVilla on April 28, 2008

According to a BusinessWeek article, the real threat to Google isn’t Microsoft or Yahoo!, but cell phones:. “As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what’s called ad inventory, to place marketing messages for customers. Google makes money selling ad inventory. And its ad inventory is diminished on a cell phone.”

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