Top 25 Companies in 1999/2009 and Consumerization

by Joey deVilla on December 22, 2009

As the decade draws to a close, you’re likely to see more and more articles and charts with a “decade in review” theme. Since technology is both my passion and the way I pay the rent, as well as an amorphous, unpredictable beast, I make note of those that look at changes in the field.

One that caught my eye is this chart from the Wall Street Journal comparing the top companies in 1999 against the top companies of 2009 (click it to see the full size version, a 500K PDF):

top comapnies 1999-2009

Tech companies made the majority of the top 25 in 1999; in 2009, energy and finance companies were the leaders. Other changes that took place over the decade include:

  • Only 8 of the top 25 companies in 1999 were in the top 25 in 2009:

Tech companies (shown in dark blue) that were in the top 25 in 1999 (left side of the chart):

  • AT&T Corp.
  • AT&T Inc.
  • Cisco
  • Deutsche Telekom
  • IBM
  • Intel
  • Lucent
  • Microsoft
  • Nippon Telegraph and Telephone
  • Nokia
  • NTT DoCoMo
  • Oracle
  • Worldcom

Tech companies (shown in dark blue) that were in the top 25 in 2009 (right side of the chart):

  • Apple
  • AT&T Inc.
  • China Mobile
  • Google
  • IBM
  • Microsoft

Companies that were also in the top 25 in 1999 are shown in bold italic.

  • The total market cap of the top 25 in 2009 is 20% less than the total market cap of the top 25 in 1999.
  • There were no Chinese companies in the top 25 in 1999; there are 4 in 2009.
  • In 1999, there were 6 CEOs under 55 in the top 25; in 2009, there are 13.
  • In 1999, there were 7 CEOs in the top 25 who were not American, in 2009, there are 11.
  • In both 1999 and 2009, all the CEOs in the top 25 are men.

NYU professor William Easterly, in his article at the Aidwatch blog, writes that the changes between 1999 and 2009 suggest that this is more evidence of consumerization and that the “consumer” is king (I don’t like the term but can’t find a satisfactory substitute; I agree with Jerry Michalski – it makes us sound like “living gullets whose only purpose is to gulp down products and crap out cash). “The consumer,” he writes, “wants iPhones in their Xmas stocking and not whatever Worldcom had been pretending to be producing.”

The bringing of technology to consumer markets before business markets means a number of things:

  • The generation known as "millennials," who are entering the workplace, are more likely to use the apps, devices and technology they like, and not those recommended or mandated by their company. This means that user experience is more important than ever. While company diktat once determined the technology that people used, the ready availability of technology and the democratization of the workplace has given more power to the individual.
  • The ubiquitous connectivity that drives consumerization means suggests that the web, web services and web-based interfaces will become more prevalent. It also means that the time of the disconnected application is drawing to a close, or as I like to say, “No app is an island”.
  • In some ways, it’s the 1980s all over again: a mish-mash of various types of technologies, many brought in the back door by employees (in the beginning, PCs at the workplace were brought in by early-adopter employees), which means that interoperability will provide many challenges – and opportunities.
  • The technology mix – and the ownership mix – means that security will also be a challenge.

It’s food for thought as you make your personal and career tech plans for 2010.

This article also appears in Canadian Developer Connection.

{ 3 comments… read them below or add one }

1 Gene December 26, 2009 at 2:09 pm

first time reader, nice summary. thanks.

2 Rick Innis January 1, 2010 at 1:11 pm

1999 was almost the height of the dot-com bubble. It would be interesting to see a comparison between 1989 and 2009; I suspect the spread across different sectors would be more similar between 1989 and 2009. Though in 1989 we also had Friday the 13th and the impending Japanese bubble-burst. (As you observe, the 1980s all over again. Though hopefully with better hair.)

3 mikej January 12, 2010 at 12:15 am

I would have thought 1999 and 2008 would have been a decent compare or 2000 and 2009 to true up the comparisons between peak of bubbles or post bubbles.

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