Featured Shopify App: Custard

by Joey deVilla on December 12, 2011

Custard icon

One of the 100-plus apps in the Shopify App Store is Custard, which lets your customers talk – as in voice, not “chat” as in typing or email, but actually talk – to someone in your shop. Custard lets customers start a voice call using only the computer they’re using to browse your shop without the need for a phone or extra software. They just click the “Click to Call” button. Sometimes it’s nice to hear a human voice, and being able to talk to someone and ask questions can be the difference between your customer heading somewhere else and making that sale.

We talked with the people behind Custard and asked them a few questions about their app, and we’ve shared their answers in this article.

What does Custard do?

custard diagram

click-to-callWe created Custard because we want to improve the buying experience online. In brick and mortar stores we are used to having sales reps at our disposal to answer any of our questions, but when it comes to e-commerce we can feel pretty isolated. Sometimes email and text chat is just too slow. We want to eliminate loneliness from e-commerce sites and make it super easy for stores to connect with their customers in a fast and effective way. With Custard, your store comes to life and your visitors can get the instant gratification they want at the click of a button.

What are Custard’s key features?

custard screenshots

  • Click to Call: 79% of your visitors prefer phone support over anything else.
  • Widget Customization: You can customize your Click to Call widget to your liking and place it where you want it on your store.
  • Call Recording: We allow you to record each call so that you can review and improve your sales process.

There’s a a new feature called Custard Connect. Visitors to your store are extremely valuable and we want to help store owners extract that value. We also want to provide a seamless user experience. With Custard Connect, you can watch people navigate around your store in real-time right from your dashboard. With the click of a button you can initiate a call with your visitors and help them find exactly what they are looking to buy. We think this will be a great way for ecommerce stores to get more sales and to effectively engage with their customers like never before. Custard Connect will be rolling out this week.

Why should shopowners use your app?

79% of your store visitors prefer phone support over anything else. With Custard "Click to Call" we help you increase sales and improve customer satisfaction. We also believe the telephone is one of the best branding mediums out there. Not only can you instantly answer questions, but you have customer’s undivided attention. The customer remembers the experience you provide for a long time and tells his or her friends about it. The instant gratification you can provide with Custard has very positive returns.

Tell us a little bit about yourself.

custard wordmark

We are a fresh startup based in San Francisco, CA. We want to maximize the value of customer conversations for online businesses. There are some really interesting developments we are making in the sales and support space so stay tuned :). You can find us on twitter:

How can I find out more about Custard?

custard on shelf

You can find out more about Custard on its page in the Shopify App Store.

This article also appears in the Shopify Technology Blog.

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