Samsung’s Superbowl Ad, the Galaxy Note and the Dreaded Netbook “Zone of Suck” [Updated]

by Joey deVilla on February 6, 2012

Update: Newsy have put together a piece summarizing the tech news’ reaction to the Samsung Galaxy Note ad. It’s at the end of this article – check it out!

i believe in a thing called loveEven if you missed the big game, you can still catch the Superbowl ad for the Samsung Galaxy Note. Directed by Bobby Farrelly (one of the Farrelly Brothers, creators of high-larious films like Dumb and Dumber, There’s Something About Mary, and unfortunately, the upcoming Three Stooges Movie), it’s a continuation of the series of ads that poke fun at Apple fandom. It opens with a scenes from lineups outside Apple stores. The bored Apple fanatics are tethered to their white earbuds and awaiting their next gift from the gods when one of them sees a passer-by with a Samsung Galaxy Note.

“Whoa, whoa, whoa – what is that?” he asks.

“Here,” says the passer-by, walking towards soon-to-be-ex-Apple-worshipper. “It’s the new Samsung Galaxy Note.”

samsung galaxy note

Then comes the kicker: “It’s got a pen?” That’s right: it’s bringing back the stylus, the very thing that iOS devices put out of style.

After that, the Apple fans break free of their self-imposed imprisonment in line – a line that Samsung probably wishes they had – and partying, powered by The Darkness’ hit I Believe in a Thing Called Love – ensues.

It’s a little hard to tell from the ad, but the Galaxy Note is bigger than your standard phone; in fact, it’s bigger than even the biggest of the notoriously oversized Samsung phones. Size-wise, it’s in Newton territory: smaller than a tablet, a tad too big to fit into most pockets. Perhaps they’re also trying to bring cargo pants back:

samsung galaxy note vs iphone 4 size comparisonPhoto from TechInferno.

I’m reminded of this promotional photo, where Sony tried to convince you of how portable their smallest VAIO was:

pocket-vaio

It sits somewhere in the “Zone of Suck” from my 2009 article, Fast Food Apple Pies and Why Netbooks Suck (I’m going to have to revise the graphic to include tablets as well as the Galaxy Note):

As for what it’s like to use the device, consider this review in TechInferno. The reviewer loves the Galaxy Note and says he’s never going back to an iOS device, but he damns it with his faint praise:

  • “Is the Galaxy Note as smooth as an iOS device? Not really, it still has the android signature stuttering when you scroll and the occasional semi-freeze here and there.”
  • “Is the Galaxy Note built as good as the latest iPhone? No, it is not, I think that a fair comparison would be to equal it to the build quality of the 3G/3Gs versions of the iPhone.”
  • Sure you can expect some hiccups here and there, not everything is so custom tailored to the device and to bring it to full functionality you need to invest some effort but in my personal opinion this phone is worth it.”
  • “Who I would NOT recommend this device to:
      • People expect the device to “just work”
      • Women or men with small hands
      • People who like to operate the phone with one hand only.

Samsung-Galaxy-Note3You know what they say about guys with big phones…

  • “Build quality is very good and the device feels solid in the hand although iPhone 4 build feels better.
  • “Out of the box with all options at their defaults the device will eat through the 2500mA/h battery in less than 10 hours of normal usage.”
  • The stylus needs a fair amount of pressure to operate, otherwise it doesn’t work.”
  • I still haven’t found a keyboard that matches the precision of the iPhone, i can’t type as fast but maybe it’s a matter of getting used to it?”
  • “I keep accidentally pushing the Back or the Menu buttons especially in landscape mode when trying to type/interact with the screen – a big design flaw.”
  • “Expect surprised looks from people around when you put it to your ear to talk. It really does look a bit ridiculous, almost like holding an iPad to your ear.

iPhone 4s Samsung Galaxy Note side by side

  • “The text to speech compared to Siri is awful.”
  • Keep in mind that Ice Cream Sandwich update for the Note is around the corner and is expected to fix a lot of issues listed here and introduce lots of neat features.” That, and the Lord Jesus Christ is due back any day now, so look busy!

I think I’ll be sticking with my iPhone 4S and iPad 2 a little while longer, thanks.

Update

Newsy’s got a good piece summarizing the tech press’ and pundits’ reaction to the Galaxy Note ad. Check it out!

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