Most People Search for Apps Based on Function, Not Name
In Search Engine Land’s article, The Most Popular App Store Keywords from Chomp and Google Play, you’ll not only learn what the most popular search terms for iOS and Android apps are, you’ll also learn that most app search terms are focused on what the app does rather than its name. Keep this in mind when you’re writing up the description of your app!
iOS 6 U.S./Canada Adoption Rate is at 61% One Month After Its Release
iOS 6 boasts the fastest adoption rate for a mobile OS, with 61% adoption in a month, according to Chitika Insights, the research wing of Chitika, an online ad company.
Here’s how iOS distribution breaks down in the U.S. and Canada:
Chitika expect to see iOS 6 usage peak at about 70%, and should the iPad Mini prove to be more than just a rumour, it’s expected to accelerate adoption.
For comparison’ sake, here’s a breakdown of Android distribution, courtesy of an article on BGR posted on October 2nd:
The two most recent versions of Android are:
- Android 4.0, a.k.a. “Ice Cream Sandwich”, released October 19, 2011 (just over a year ago). It’s on 23.7% of devices out there.
- Android 4.1, a.k.a. “Jelly Bean”, released this summer, July 9, 2012. It’s on 1.8% of devices out there.
These two versions, put together make for about 25% of all the versions of Android in the wild. The most common versions out there are:
- Android 2.2, a.k.a. “Froyo”, released May 20, 2010. It’s on 12.9% of devices out there.
- Android 2.3, a.k.a. “Gingerbread”, released December 6, 2010. It’s the most common, installed on 55.8% of devices out there.
A Field Guide to Mobile App Testing
If you’re a mobile app developer and have wondered how testers approach their work, you’ll want to check out this Smashing Magazine article, A Field Guide to Mobile App Testing.