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	<title>Global Nerdy &#187; DVRs</title>
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	<description>Tech Evangelist Joey deVilla on Shopify, startups, software development, tech news and other nerdy stuff</description>
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		<title>Big Content 1, Cablevision 0, Apple ?</title>
		<link>http://www.globalnerdy.com/2007/03/26/big-content-1-cablevision-0-apple/</link>
		<comments>http://www.globalnerdy.com/2007/03/26/big-content-1-cablevision-0-apple/#comments</comments>
		<pubDate>Mon, 26 Mar 2007 18:43:20 +0000</pubDate>
		<dc:creator>george</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[big content]]></category>
		<category><![CDATA[Cablevision]]></category>
		<category><![CDATA[DVRs]]></category>

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		<description><![CDATA[New York cable operator Cablevision has been trying to roll out network DVR service to their customers for the last year: In a move that could ignite a major debate about consumer &#8220;fair use&#8221; of TV programming, Cablevision Systems will unveil plans to test a service that gives cable subscribers the ability to record and [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>New York cable operator Cablevision has been<a href="http://www.usatoday.com/tech/products/services/2006-03-27-cablevision-dvr_x.htm"> trying to roll out network DVR service to their customers</a> for the last year:</p>
<blockquote><p>In a move that could ignite a major debate about consumer &#8220;fair use&#8221; of TV programming, Cablevision Systems will unveil plans to test a service that gives cable subscribers the ability to record and time-shift shows using existing digital set-top boxes.</p>
<p>Although it works just like TiVo and other digital video recorders (DVRs) &mdash; consumers choose in advance which shows to capture and can fast-forward through ads &mdash; the recording itself will be stored at the cable system, not on a hard drive in the consumer&#8217;s home.</p></blockquote>
<p>USA TODAY&#8217;s prediction of trouble between Cablevision and Big Content proved prophetic. Last week <a href="http://www.cnbc.com/id/17755542">Cablevision lost a court battle over their network DVR service</a></p>
<blockquote><p>A federal judge has ruled against Cablevision Systems&#8217; experiment with network digital video recorders, siding with Hollywood studios who said the devices would have violated copyright law.</p>
<p>Several studios and cable networks sued Cablevision, saying the company didn&#8217;t get their permission to rebroadcast the programs.</p>
<p>Cablevision argued that because the control of the recording and playback was in the hands of the consumer, and not Cablevision, the devices were compliant with copyright law.</p></blockquote>
<p>Are things going so well in Hollywood that Big Content can take their cable-operating friends to court as well as their internet-based <a href="http://www.latimes.com/business/la-fi-eun8jan08,1,7346973,full.story?ctrack=1&amp;cset=true">frenemies</a>?</p>
<p>Cablevision (and every other cable company) was simply looking for a way to offer time-shifting to their customers, but with a better economic model than putting a box with a hard drive in every home. When you think about it, the studios would actually have been in a much better position to enact content restrictions (such as no commercial skipping, or time-bombing recorded shows) on a network DVR service rather than with a traditional client-side DVR architecture.</p>
<p>And yet, Big Content would rather kneecap a longtime collaborator in Cablevision for the sake of a rebroadcasting right that exists in theory, rather than in practice. In practice, as far as the customer is concerned, this is just the same as any DVR.</p>
<p>For all their protests to the contrary, the movie studios seem intent on empowering interlopers like Apple (hey, <a href="http://scobleizer.com/2007/03/22/apple-tv-rocks/">even Scoble likes Apple tv)</a>, rather than protecting their natural friends in content distribution. For Apple, content is a means to an end (an important one, to be sure). Making Apple&#8217;s hardware-based business model more powerful may be the ultimate outcome of Big Content&#8217;s actions against network DVRs.</p>
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