First, there was Lauren, and now we have Giampaolo. The ad follows the same “You Find It, You Keep It” formula: someone gets a set budget to buy a new computer and they get to keep any money left over after the purchase. And of course, he picks the PC:

The first ad featuring Lauren got that minority of people who buy Macs for boosting their self-esteem rather than getting stuff done a little riled up and coming up with laundry lists detailing what’s wrong with the ads, and I suspect that there’ll be more of the same with this one.

I’m impressed that The Empire’s ad agency, Crispin Porter + Bogusky, came up with another ad that’s neither funny-as-in-strange but nonsensical nor forgettable. It’s also good to a portrayal of a Windows user as attractive, funny and not John “I’m a PC” Hodgman.