I have no idea if WIND Mobile is going to be able to deliver what they promise – a mobile phone company that listens to its customers and provides better service than the sad players in the Canadian mobile phone oligarchy – but they’ve got the right ideas and some rather funny videos that perfectly illustrate what the Canadian mobile customer has to contend with.

What if Toronto’s hot dog vendors had a pricing model like Canadian mobile phone companies? Buying a hot dog would be like this:

Canada is the only country in the world where mobile companies lock you into three-year contracts for mobile service, and this situation is illustrated in the video titled Bike Lock:

I always look at the service packages offered by U.S. mobile companies with envy. Here, the mobile companies love nickel-and-diming you:

WIND is a new entrant into the Canadian mobile phone market and a branch of Globalive Communications, who already have a presence in Canada in the form of Yak Communications, an alternative phone and internet provider. They seem to be taking a very “social media” approach to their marketing, what with the “viral” YouTube videos and a “conversational” website in which readers are encourage to actively participate in online discussions.

They look like an interesting company to watch, and hey, if they can get me a better deal than Rogers, I’ll switch.

Recommended Reading

Tom Purves has been one of voices leading the battle cry against Canadian mobile companies for the past couple of years. Back in 2007 at DemoCamp 17, he gave what I consider to be the best ignite presentation ever given at a Toronto DemoCamp, The State of Wireless in Canada Sucks. Here’s the slide deck from that presentation:

He recently revised his presentation for 2009 when he presented it at the FITC mobile conference in September, which mentions WIND mobile:

This article also appears in The Adventures of Accordion Guy in the 21st Century.