Toronto

DemoCamp Toronto 27: Wednesday, October 6th

by Joey deVilla on September 24, 2010

Number 27 already?

DemoCamp is “show and tell” for the bright lights of the local tech and startup scene, where they get to talk about their current projects in front of a group of their peers. Although its format has undergone many changes through the years, the spirit remains the same:

  • An emphasis on demos rather than marketing pitches
  • A preference for showing working projects in action over slides
  • The idea that it’s important to build a sense of community among local techies and entrepreneurs

fred wilson

Special Guest: Not Just a VC, but “A VC”

There’s a big-name guest coming to this DemoCamp: New York City-based venture capitalist Fred Wilson of Union Square Ventures. You might have read his blog, A VC. (In light of the recent tech media kerfuffle called AngelGate, this should make for a very interesting Q&A session.)

Here are the details of DemoCamp 27:

  • The Date: Wednesday, October 6
  • The Time: 11:30 a.m. – 3:30 p.m. Eastern
  • The Location: To be determined
  • The Price: $15

The idea behind DemoCamp has always been to make it as inexpensive as possible and to charge only enough money to be able to recoup costs such as paying for the venue. $15 is a steal.

For more information and to register for the event, see this entry in the DemoCamp blog.

This article also appears in Canadian Developer Connection.

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This Week’s Coffee and Codes

by Joey deVilla on September 21, 2010

coffee and code

This week, we’re having Coffee and Codes in Ottawa and Toronto! Coffee and Code is where we work out of a cafe so that we’re easy to find. Come and talk to us, ask us questions about Microsoft tools and technologies, the industry, career, whatever! We’re also here to help you deploy apps to Windows Phone 7: we’ll have a real live Windows Phone 7 device that you can deploy apps to.

Wednesday, September 22 in Ottawa

Colin Melia and Rick “Claus” Claus from Microsoft’s Developer and Platform Evangelism team will be at Bridgehead Cafe (224 Dalhousie Street) from 10:00 a.m. to 4:00 p.m. to host a Coffee and Code there. Drop in, say hi, have a coffee, ask questions and if you’ve got an app, try deploying it to a real live Windows Phone 7 device!

Thursday, September 23 in Toronto

Join Kate Gregory and me as we host a Coffee and Code at the Starbucks at King and Yonge (4 King Street West) from 11:00 a.m. to 6:00 p.m., where we’ll merge with the Coffee and iOS group who are coming in at 4:00 p.m.. Want to find out more about WP7 or iOS development? This is the time and place!

See Kate’s blog entry about this Coffee and Code

This article also appears in Canadian Developer Connection.

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coffee and code

Update (Sept. 21 @ 6:15 p.m. EDT): Made some corrections to the schedule.

We’re out there, and we want to help you with your Windows Phone 7 development by giving you a chance to deploy your apps to an advance-release Windows Phone 7 device for testing! We’ll be in the following cities on the following dates:

Wednesday, September 22 in Ottawa (Coffee and Code)

Colin Melia and Rick “Claus” Claus from Microsoft’s Developer and Platform Evangelism team will be at Bridgehead Cafe (224 Dalhousie Street) from 10:00 a.m. to 4:00 p.m. to host a Coffee and Code there. Drop in, say hi, have a coffee, ask questions and if you’ve got an app, try deploying it to a real live Windows Phone 7 device!

Thursday, September 23 in Toronto (Coffee and Code)

Join Kate Gregory and me as we host a Coffee and Code at the Starbucks at King and Yonge (4 King Street West) from 11:00 a.m. to 6:00 p.m., where we’ll merge with the Coffee and iOS group who are coming in at 4:00 p.m.. Want to find out more about WP7 or iOS development? This is the time and place!

See Kate’s blog entry about this Coffee and Code.

Wednesday, September 29 in Montreal (Coffee and Code)

Join “les bons gars”, Christian Beauclair and Guy Barrette, who’ll be holding a Coffee and Code at Le Café de la Cité on 75 Queen. They put on a professional appearance, but we all know qu’ils vont ecrire des «fart apps»! They’ll be doing it in both official languages: Silverlight and XNA!

Thursday, September 30 in Montreal (Deployment Clinic)

Deployment clinics are a little more formal than Coffee and Codes. You can book an exclusive timeslot to deploy and test apps to a Windows Phone 7 device, and there’s one taking place all day at Microsoft’s Montreal office (2000 Avenue McGill College, 4th floor) on the 30th. Email Christian Beauclair to reserve a time slot.

This article also appears in Canadian Developer Connection.

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"What's Up This Week": Map of Canada showing TechDays Vancouver and Mobile Innovation Week Toronto

There’s some interesting stuff going on in the Canadian tech world this week, on nearly opposite ends of the country. I’ll be at both, starting in Vancouver from Monday to Thursday, and ending the back back home in Toronto.

TechDays 2010, Vancouver (Tuesday and Wednesday)

Vancouver Convention Centre (West Building) at night

On Tuesday and Wednesday, Microsoft Canada will be hosting the TechDays conference in the new West Building of the Vancouver Convention Centre. TechDays features content from Microsoft’s biggest (and most expensive) conferences, updated and delivered by local developers and IT pros, all at an incredibly reasonable price – a few hundred dollars, as opposed to a few thousand.

TechDays is your best chance to learn how to make the most of Microsoft’s platforms tools and technologies. It’s also a great way to get to meet your Canadian Microsoft team as well as your fellow techies.

If you’re attending TechDays, come say hi! I’m the guy with the accordion, and I’ll be demoing and working on Windows Phone 7 applications in the Collaboration Lounge.

We’ll be devoting a lot of bandwidth to TechDays this week, and I thought I’d point out something else happing at the same time, a continent away…

Mobile Innovation Week, Toronto (All Week)

Logos of Mobile Innovation Week events

If only I could be in two places at the same time! Alas, the complicated business of booking large conferences like TechDays requires us to find venues a year in advance, and certainly well before the dates of this year’s Mobile Innovation Week in Toronto, which takes place all week.

As you’re going to hear me say quite often for the next little while: Canada has always punched above its weight class in tech, and especially when it comes to the phone. After all, this is the home of Alexander Graham Bell, and he has a strong claim to state, as the Windows 7 commercials put it, that the phone was his idea. Since his time, Canada’s been making significant contributions to the telephone, and it’s getting highlighted in Mobile Innovation Week.

Mobile Innovation Week brings together and showcases the leaders in mobile tech, from idea people to developers to designers to institutions, all coming together exchange ideas about the future of mobile. It’s made up of many events, including:

Windows Phone 7 at FITC on Friday and Saturday

FITC logoI’m cutting my Vancouver trip short to be at FITC on Friday and Saturday, where I, along with some other Microsoft developers and evangelists, will be minding the Windows Phone 7 booth. We’ll have Windows Phone 7 devices and developer tools for you to try out, and we’d be more than happy to answer your questions!

We’ll also have a presenter there: Mark Arteaga will be doing two presentations on Windows Phone 7 development. If you wanted to learn how to code for this exciting new platform and you’ll be at FITC, don’t miss his sessions.

This article also appears in Canadian Developer Connection.

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Early Bird Prices for TechDays Toronto Disappear Soon!

by Joey deVilla on September 10, 2010

hourglasses

Time is running out: If you’re thinking about attending TechDays Toronto, you’d better register soon! The CAD$349.99 “early bird” price is in effect, but only until Thursday, September 16th. After that, you have to pay full price to attend, which is nearly double the “early bird” price.

Don’t miss the boat on this deal – register now!

This article also appears in Canadian Developer Connection.

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coffee plus windows phonePre-manufacturing Windows Phone 7 devices are incredibly hard to come by, but we’re working on ways for you to test your WP7 apps on the real thing. One way we’re doing this is by holding “Deployment Clinics” all over Canada.

Today (Thursday, Sept 2): Toronto

  • If you’re in downtown Toronto, I’ll be holding a Windows Phone 7 Coffee and Code from 11:00 a.m. to 5:00 p.m. today at the Starbucks at King and Yonge (northwest corner, right above King subway station). We’ll be at the big table in the back. Bring your Windows Phone 7 app and see how it runs on a real phone!

Friday, September 3: Calgary and Toronto

Next Week: Montreal

It doesn’t matter if you’re a Francophone, Anglophone or allophone: we want you to come see and deploy to Windows Phone!

Thursday, September 9th

A Microsoft Canada event: Windows Phone 7 Night in Montreal (featuring a developer device!)
5:30 – 8:30 p.m. at the Microsoft Montreal office (2000 Ave McGill College, Suite 450, Montreal)

Join Christian Beauclair from Microsoft Canada, along with Colin Melia from DreamDigital, for an evening about Windows Phone 7 in the flesh.  That’s right, they’ll be there in person, oh and so will a real developer device!

In October, Microsoft will start accepting application submissions on the mobile marketplace for Windows Phone 7 applications, with devices being available at retail shortly thereafter.

Will you be one of the first developers selling a cool application? Are you an IT Pro that wants to figure out how these devices fit into your organization?  To get to grips with this new mobile platform and build on your existing .NET and infrastructure knowledge, you’ll need to know the features of the new phone platform.

Visual Studio 2010 together with the WP7 tools make building applications a delightful experience. During this evening event, you’ll have the opportunity to see the phone in action, learn about the tools and understand how the phone integrates into your enterprise.

You absolutely must be registered to attend.

Register for this event

Friday, September 10th

Deployment clinic at the Microsoft Montreal office (2000 Ave McGill College, Suite 450, Montreal)

This article also appears in Canadian Developer Connection.

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David Crow Answers 5 Questions and Visits Vancouver

by Joey deVilla on August 14, 2010

Who is David Crow?

David Crow

David Crow is probably the most recognizable face in the Toronto startup tech scene, and rightfully so. Without the effort he’s put into events like DemoCamp and other gatherings where techies, entrepreneurs, social media types and anyone else who wants to build “World 2.0”, we wouldn’t have anywhere near as active or as interesting a tech scene as we do (and not just in Toronto, but across Canada as well).

Collage of DemoCamp photos: "Without David, none of this would've happened."

My current job at Microsoft, as well as the previous two, grew out of opportunities created by David’s hard work, either directly or indirectly. I suppose I owe him a couple of drinks!

5 Questions

TechVibes logoDavid is my coworker at Microsoft Canada’s Developer and Platform Evangelism team and also one of the Windows Phone 7 Champs. Karim Kanji caught up with him and did a quick “5 Questions” interview, featuring these questions:

  1. What motivates you to do what you do on a daily basis?
  2. Do you have any success start-up tips for people wanting to create a name for themselves in your industry?
  3. In your opinion why is Toronto a hotbed for cool tech start-ups?
  4. What’s your favourite tech toy and social media site and why?
  5. Who would you say are Toronto’s social media/tech stars and why?

Check out the article at TechVibes!

David’s in Vancouver This Coming Week

Vancouver: Downtown Vancouver as seen from the Granville Street Bridge

grow2010-logoDavid’s going to be in Vancouver from Monday, August 16th, through Friday, August 20th to attend the Grow Conference on Thursday and Friday, which is aimed at startup techies, entrepreneurs, idea people and investors. “If you’re a startup, an investor or a service provider in Canada,” wrote David, “you should be at this event.”

bootup labsHe’s going to be in the downtown area and available to meet up in the earlier part of the week. If you want to find out more about BizSpark, pick his brain about startups and product/market fit, you can catch up with him at Bootup Labs (where he’ll be working from). To find out more his trip to Vancouver and how to catch up with him, check out this blog entry.

Vancouver photo taken by JamesZ_Flickr and licenced under Creative Commons.

This article also appears in Canadian Developer Connection.

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Windows Phone Coffee and Code

by Joey deVilla on August 13, 2010

Logo: Windows Phone Coffee and CodeAs I write this, my Toronto Windows Phone “Coffee and Code” event is drawing to a close. Held at the big communal table in the back corner of the Starbucks at Toronto’s busy Yonge/King intersection, I announced it a mere two days prior, first on Twitter, and then on the Canadian Developer Connection and Global Nerdy blogs, so I was prepared for only a handful of people to show up. I was pleased by the outcome: in the end, we got about three dozen people to show, with twenty people crowding around our table at peak, and not counting the half-dozen people who wandered over saying “Did I hear you had a new Windows Phone?”

coffee and code 1

What is Coffee and Code?

As a mobile worker, I’m not tied down to an office. As a product of late 1980s/early 1990s computer labs, I’m actually quite comfortable working in a noisy, busy environment like a café, and in the late ‘90s, when I ran my own consulting shop, I cranked out VB applications for a mid-sized company in Chicago out of a hip little café on Toronto’s Queen Street West. During that time, I met a number of interesting people, including folks from the local tech scene, which I enjoyed. So when I landed the job with Microsoft and returned to the mobile life, I thought, why not bring a little of that back?

So I started a little event I called “Coffee and Code” back in early 2009. The idea was simple: work out of a café, announce that I’ll be there and will be happy to take visitors, see who shows up. It worked out pretty well, and I hold them whenever my schedule allows. The attendance usually ranges from 6 to two dozen or so, and we talk about all sorts of things, from programming (.NET, open source and everything in between), the local tech scene, the industry in general and just about every other topic – the conversations aren’t always technical. It’s a great way for people to meet up with me, and a great way for me to know what’s on developers’ minds.

The idea has spread beyond Toronto; my coworkers and I have held Coffee and Code events in cities across Canada, Denny Cherry has held a couple in southern California and Cory Fowler holds them regularly in Guelph.

coffee and code 2

Who Was There?

Luckily, I didn’t run this alone. I was backed up by a couple of great people:

  • Developer Mark Arteaga, a Microsoft MVP who’s forgotten more about mobile development with Microsoft tech than I will ever learn. You should catch his Windows Phone 7 sessions at TechDays.
  • Mobile telco expert Anthony Bartolo, who works with me a Microsoft as the phone infrastruicture expert guy with over a decade’s worth of experience in the mobile industry. He’ll also be speaking at TechDays about Windows Phone Marketplace.

coffee and code 3

Among the people in attendance were:

  • Mobile tech bloggers: The guys from Mobile Syrup and The Cellular Guru, there to see a real-life Windows Phone 7 phone. As Anthony noted, they were impressed with the smoothness of the phone (yet more people saying that they love its touch responsiveness) and loved the features. Not bad for a beta OS running on prototype devices!
  • Kate Gregory: She’s one of Canada’s Microsoft Regional Directors, a select group of developers and architects who volunteer their time to share information about Microsoft tools and tech with their communities and give us feedback. She’s my C++ go-to person; I’m glad I have one! In addition to talking about Windows Phone, she told me some very enlightening stories about the industry and where C++ gets used as well as some hilarious tales from tech conferences. She’s creating the content for the TechDays session on the Windows API Code Pack and delivering that session at TechDays Toronto.
  • Developers, developers, developers! Guys from the Ryerson Digital Media zone (including Alexey Adamsky and Alex Yakobovich, who are working on a great 3-D version of Sudoku), local development shops, indie coders, SharePoint guys looking to build business apps, iPhone and Android developers wondering what Windows Phone 7 was like…and they all seemed pretty impressed. They chatted, ate, did some test deployments onto actual hardware and even did some coding. (By the way, if I didn’t mention your company or name and you want it mentioned here, let me know and I’ll update this article!)

coffee and code 5

How About Cross-Country Coffee and Codes?

coffee and code 7

In response to my quick announcements about this Coffee and Code, I got a number of questions via email, Twitter and Facebook asking me if I’m holding Coffee and Codes elsewhere in Canada (particularly from people in Calgary, Edmonton and Ottawa). The answer is, I’d love to, and I’m working on ways to make that happen.

Firstly, I’m taking advantage of the fact that I’m already flying across the country to help run TechDays. I’ll be in six of the eight cities:

  • Vancouver
  • Edmonton
  • Toronto
  • Halifax
  • Ottawa
  • Montreal

…and I plan to be in those cities not just for TechDays, but a couple of days before and after the event as well. I’ll hold Coffee and Codes in those cities when I’m there, with a chance for you to see Windows Phone 7 devices up close and personal, try deploying an app to them, and ask questions.

Secondly, I’d like to see if Windows Phone Coffee and Code events can take place all over Canada, whether or not I’m there. I know it’s possible; Cory Fowler has held way more Coffee and Codes than I have in Guelph, and I’m sure that more of you would be interested in holding get-togethers would like to hold similar events in your area. If we made some kind of Coffee and Code “starter kit” to help you start a Coffee and Code in your town, would you do it? Let me know – email me if you’d be up for it!

This article also appears in Canadian Developer Connection.

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Icons: Coffee plus Windows PhoneInterested in finding out more about Windows Phone 7 development and the opportunities that come with it? Want to see both the Samsung and LG Windows Phone 7 prototypes up close and personal? Want to take a break and have coffee with us?

Samsung "Taylor" Windows Phone 7 Prototype I’m holding a Coffee and Code with mobile developer Mark Arteaga and mobile expert Anthony Bartolo in downtown Toronto at the Starbucks at King and Yonge this Thursday from noon to 7 p.m. (4 King Street West, right on top of the subway station). We’ll be at or near the big conference table they’ve got in the back. For those of you who aren’t familiar with it, “Coffee and Code” is an event where I take advantage of my status as a mobile worker and work out of a work-friendly cafe, where I’m reachable, findable and approachable. If you’ve got any questions about Microsoft, software development, the industry, the tech scene or just about anything else, this is a perfect chance to ask me!

This is a Windows Phone 7 Coffee and Code, and I’m bringing a couple of Windows Phone 7 people along with me. If you were at last year’s TechDays conferences, you may have seen them: Mark Arteaga, who’s written many apps for the old-school Windows Mobile and now writing apps for Windows Phone, and Anthony Bartolo, who’s been working in the mobile industry longer than a lot of my peers have been working. Come join us for a coffee (or tea, or lemonade) and some tech talk!

Catch Mark’s blog entry about this upcoming Coffee and Code here.

Anthony has also written a blog entry about Coffee and Code here.

This article also appears in Canadian Developer Connection.

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One of Toronto’s Top Tweeters

by Joey deVilla on August 1, 2010

joey devilla twitter page

I’m honoured and flattered to be among those listed in Saturday’s Globe and Mail article, T.O. Twitter Smackdown, as one of Toronto’s best tweeters. Thanks to author Lisan Jutras and the Globe for considering my Twitter account worthy!

Here’s how I got written up:

Name: Joey deVilla
Handle: AccordionGuy
No. of followers: 5,420
Natural habitat: Patios, karaoke bars
Topic: The funny

A self-described bon vivant, this developer is like the guy at the party everyone wants to talk to. He spreads joy in the form of amusing links (from a Bacon Space Kitty screensaver to an erotic falconry website) and funny updates. But don’t let his sunny disposition fool you: the man has clout. He’s got mad followers, and shows up at everything from Bombay Sapphire’s penthouse barbecue to Mesh U, Canada’s web conference. He’s also a rock ’n’ roll accordionist who left the Philippines during Marcos’s reign. Respect.

Sample tweet: We should let that World Cup octopus pick the method to stop the BP oil leak.

Also listed in the article:

Once again, my thanks to Lisan Jutras and the Globe!

This article also appears in The Adventures of Accordion Guy in the 21st Century.

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It’s One of the Perks of the Job

by Joey deVilla on June 15, 2010

View from the bar at Cafe Novo, looking out onto the patio and High Park

The best antidote for a day full of meetings in boardrooms in a suburban office park is to finish it in different surroundings. So when my last meeting on Friday ended with a couple of hours of business day to spare, I made a beeline for one of my favourite “field offices” – Cafe Novo, located across the street from High Park, and a very short walk from home.

The photo above was the view from my “workstation” at 4 p.m. on Friday: the bar facing the roll-up front wall which in turn faces the park. Pictured are the tools of my trade – my trusty Dell Latitude XT2 tablet with the memory maxed out at 5 GB and the so-last-century mechanical hard drive replaced with a solid state one, my favourite portable mouse and an iced mocha.

Working in settings like this is one of the perks of the job.

This article also appears in Canadian Developer Connection.

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Windows Phone Workshops

by Joey deVilla on June 14, 2010

Windows Phone Workshops / FREE full-day workshops on developing app for Windows Phone 7 / Mississauga ON, Wednesday, June 23 / Richmond BC, Friday, June 25

Windows Phone 7 is coming soon, and we’re holding a couple of full-day workshops to show you its underlying architecture, walk you through its development frameworks, show you how to build apps with Visual Studio Express and sell them in the Marketplace, and then hold a codefest – and yes, it’s free-as-in-beer to attend!

We’re holding two of these workshops, which Yours Truly along with Paul Laberge and Jamie Wakeam will be co-hosting:

  • In Mississauga, Ontario (at Microsoft Canada’s headquarters) next Wednesday, June 23rd
  • In Richmond, British Columbia (at the Microsoft Development Centre) next Friday, June 25th

Here’s the agenda:

Time Session
8:30 a.m. – 9:00 a.m. Check-in, registration and refreshments

9:00 a.m. – 10:00 a.m. Session 1
- Introducing Windows Phone 7 and the user experience
- Selling your apps in the Marketplace
- The Windows Phone 7 architecture
10:00 a.m. – 10:15 a.m. Break

10:15 a.m. – 11:15 a.m. Session 2
- Building Windows Phone 7 apps with Silverlight

11:15 a.m. – 11:45 a.m. Session 3
- Building Windows Phone 7 games with XNA

11:45 a.m. – 12:00 noon Q&A

12:00 noon – 5:00 p.m. Lunch, followed by the Coding Challenge
Bring your laptops, form a team and try your hand at building a Windows Phone 7 app or game in an afternoon!

5:00 p.m. – 5:30 p.m. Coding Challenge Results
Teams will present their apps, one will be selected as the Coding Challenge Champ and will a prize, and we’ll wrap up the day.

Want in on these workshops? As I said earlier, they’re free – just click the links below to sign up:

This article also appears in Canadian Developer Connection.

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GovCamp’s Coming to Toronto: Thursday, June 17th

by Joey deVilla on June 11, 2010

govcamp toronto

GovCamp in Toronto!

First came GovCamp in Ottawa (May 31st – June 1st), and now GovCamp is coming to Toronto! GovCamp is an “Open Government” or “Goverment 2.0” unconference with these two goals:

  1. For governments to become more open, transparent, participatory, innovative, efficient and effective
  2. For citizens to become more connected to each other around their civic passions in the place they call home

GovCamp Toronto will take place on the evening of Thursday, June 17th and will be an evening where all sorts of people, from private citizens to government officials to representatives of publicly-funded organizations will get together to talk about the intersection of:

  • Government transformation
  • Social networking software
  • Participatory approaches to public engagement
  • Open data
  • Public service renewal

Is GovCamp the sort of thing you should attend? It is if you’re one of the following:

  • A municipal, provincial or federal public servant or a public sector agency employee with an interest in these topics
  • A thought leader looking to share and connect with this community
  • A member of the community of developers, advocates and practitioners in public engagement, government communications, technology, open data, open government or "Gov 2.0"

Who’ll Be There?

Few people know more about setting up “Government 2.0” unconferences than Toronto’s favourite high-tech policy wonk Mark Kuznicki, and we’re very fortunate to have him as GovCamp Toronto’s MC and facilitator. Mark has been behind a number of similar unconferences, including ChangeCamp, TransitCamp and Metronauts.

There will be a number of special guests including:

GovCamp Toronto will be hosted by:

  • Omar Rashid, Public Sector, Microsoft Canada
  • Julia Stowell, Interoperability Lead, Microsoft Canada

Where, When and What’s Happening

appel salon

GovCamp Toronto’s venue is nice and also quite central: the Appel Salon at the Toronto Reference Library (789 Yonge Street, just north of Bloor).

Here’s the agenda:

5:00 Catered reception
6:00 Welcome
6:10 Opening remarks (David Eaves)
6:25 Discussion hosts introduce topics
7:00 Small group discussions and demonstrations
8:30 Closing wrap discussion
9:00 Catered reception

There are a number of ways to participate:

  • You can host a conversation. The conversations at GovCamp Toronto are created by you. We are looking for up to 20 hosts to help convene small group conversations on a variety of topics related to our theme. If you’ve got an idea for a conversation topic, propose one using the online form.
  • You can demo your web or mobile application. We’re looking for up to 6 web or mobile app demos that show the value of open public data, demonstrate what is possible in open government, or demonstrate real world application of social tools inside government. If you’ve built such an app, propose a demo using the online form.
  • You can join the conversation. You can either:

Find Out More About GovCamp

There’s lot of information, ideas and reportage from the recent GovCamp in Ottawa at the GovCamp site – be sure to check it out!

This article also appears in Canadian Developer Connection.

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for the win

Once again, my friend and former co-worker (I worked at his startup, OpenCola, during “The Bubble”) Cory Doctorow is holding the Canadian launch of his latest novel, For the Win.

Here’s the publisher’s blurb about the book:

In the virtual future, you must organize to survive

At any hour of the day or night, millions of people around the globe are engrossed in multiplayer online games, questing and battling to win virtual “gold,” jewels, and precious artifacts. Meanwhile, others seek to exploit this vast shadow economy, running electronic sweatshops in the world’s poorest countries, where countless “gold farmers,” bound to their work by abusive contracts and physical threats, harvest virtual treasure for their employers to sell to First World gamers who are willing to spend real money to skip straight to higher-level gameplay.

Mala is a brilliant 15-year-old from rural India whose leadership skills in virtual combat have earned her the title of “General Robotwalla.” In Shenzen, heart of China’s industrial boom, Matthew is defying his former bosses to build his own successful gold-farming team. Leonard, who calls himself Wei-Dong, lives in Southern California, but spends his nights fighting virtual battles alongside his buddies in Asia, a world away. All of these young people, and more, will become entangled with the mysterious young woman called Big Sister Nor, who will use her experience, her knowledge of history, and her connections with real-world organizers to build them into a movement that can challenge the status quo.

The ruthless forces arrayed against them are willing to use any means to protect their power—including blackmail, extortion, infiltration, violence, and even murder. To survive, Big Sister’s people must out-think the system. This will lead them to devise a plan to crash the economy of every virtual world at once—a Ponzi scheme combined with a brilliant hack that ends up being the biggest, funnest game of all.

Imbued with the same lively, subversive spirit and thrilling storytelling that made LITTLE BROTHER an international sensation, FOR THE WIN is a prophetic and inspiring call-to-arms for a new generation.

The event takes place tonight at 6:30 p.m. in the Merril Collection of the Lillian H. Smith building (a.k.a. “The Library”) at 239 College Street, just east of Spadina. Perhaps a post-launch visit to Caplansky’s is in order.

This article also appears in The Adventures of Accordion Guy in the 21st Century.

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Last night at a gathering of Toronto digital marketing and social media types held by TheBizMedia – I’m not sure I qualified for an invite, but hey, free beer!Scott Stratten, president of UnMarketing, gave a very entertaining, funny and insightful presentation in which he talked about the lessons he learned as an online marketer.

I shot a five-minute video snippet of his presentation, where he talked about:

  • First name and email address are often enough. When you need users to sign up for things like contests or surveys, do you really need to take up their valuable time by collecting information that you probably don’t need? (I know that at Microsoft, we ask for great gobs of information when you sign up for even the simplest of things. I do try to get them to tone it down.)
  • How to get people to take your surveys. Telling them that “your answers will help us” isn’t going to get them to take your surveys. Scott found that what works for him is offering a chance at a prize – even a $50 Amazon certificate – boosts the number of people who take survey by orders of magnitude.
  • Auto-DM replies on Twitter. Don’t. Just don’t.

You’ll probably want to turn up the volume on the video. Scott was speaking without a microphone, and as good a videocamera as the Flip Mino HD is, I would’ve had to get obnoxiously close to the stage to get better sound.

This article also appears in Canadian Developer Connection.

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