“This is How You Treat Your Customers”

by Joey deVilla on October 3, 2007

Sign for “Hell” with icicles hanging from it.

A refrain we use quite often here at Global Nerdy is that Microsoft’s consumer offerings make you feel as though you’re dining from the table scraps from the dumpsters of the customers they really love: corporate drones running Office, Exchange and SQL Server. However, there are a couple of bright spots in their more recent consumer items:

This move isn’t just uncharacteristic of Microsoft, but in light of the recent Appledickery — that is, Apple’s war against its own fans — it’s downright inspired:

Twenty years ago, the portable music player of the time — the Walkman — could only be a Walkman since it was a single-purpose hardware whose sole task was to play cassette tapes. That era’s video players, cellular phones and handheld electronic games also faced the same mechanical limitation — each device could only perform its intended task. Under the hood, each of these device types was quite different.

These days, there isn’t much that separates music players, video players, phones and handheld electronic games. While the user interfaces are different, they’re all just general-purpose computers that vary in processing power and memory. This fact is not lost on the vendors, but many are hoping that consumers are still stuck on the mechanical-era “upgrade treadmill” mindset. Apple seems to be thinking this way, but Microsoft apparently isn’t. Kudos to Microsoft for treating their early adopters properly.

{ 1 comment… read it below or add one }

Leave a Comment

Previous post:

Next post: