Credibility Gap

by Joey deVilla on January 27, 2009

I know that you shouldn’t judge a book by its cover, but this promotion doesn’t exactly inspire confidence:

Hand-painted sign on back of truck trailer: "NEED A WEBSITE 325-9417"

{ 2 comments… read them below or add one }

1 Andrew Molyneux January 28, 2009 at 9:27 am

Funny :-)
Maybe the owner of that trailer needs a website and would like web designers to call him/her? That would certainly explain the message being formulated as a statement (“Need a website”) rather than as a question (“Need a website?”).
Anyway, I’ve seen sites designed by people who clearly had a poorer grasp of aesthetics than whoever painted that :-)

2 Andrew Grimm February 10, 2009 at 7:56 pm

Alternatively, the person could be targeting people who don’t have a website yet, in which case offline advertising may be more appropriate.

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