Japanese and American Intel Ultrabook Ads

by Joey deVilla on April 10, 2012

Same product category, vastly different messages — I think! (I don’t speak Japanese, so I could be wrong…)

The Japanese Ad

The American Ad

{ 1 comment… read it below or add one }

1 Milan Davidović April 10, 2012 at 8:11 pm

My Japanese is not what it used to be, but there’s a pun in there: Ultrabook, rendered in Japanese syllables, is “urutorabukku” (ウルトラブック). “Tora” (トラ) is Japanese for tiger.

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