Mobile Device Roundup: Smartphone market share for Q1 2014, Nokia’s first ad under Microsoft, Mobile devices as seen from the ’80s

by Joey deVilla on April 29, 2014

Strategy Analytics’ global smartphone market share numbers

apple samsung global share

Strategy Analytics reports the following numbers on global smartphone shipments for Q1 2014:

  • Global smartphone shipments across all vendors grew to 285 million in Q1 2014, a 33% jump from the previous year.
  • Apple shipped 43.7 million iPhones worldwide in Q1 2014, capturing 15% of the market, a 2% drop from Q1 2013. They continue to do well in the high end, but Strategy Analytics says that “a lack of presence in the entry-level category continues to cost it lost volumes in fast-growing emerging markets such as Latin America.”
  • Samsung shipped 89.0 million smartphones worldwide in Q1 2014 capturing 31% of the market, a 1% drop from Q1 2013 and their first loss in market share since Q4 2009. According to Strategy Analytics, “Samsung continues to face tough competition from Apple at the higher-end of the smartphone market and from Chinese brands like Huawei at the lower-end.”
  • With “more competition than ever coming from the second-tier smartphone brands”, the combined Apple/Samsung global market share of smartphones dropped from 50% in Q1 2013 to 47% in Q1 2014.
  • In the same period, Huawei remained steady at 5%, while Lenovo grew its share from 4% to 5%.

Nokia’s first new ad under Microsoft says it’s “not like everybody else”

Here’s the first Nokia ad released after the acquisition by Microsoft became official. It features the Nokia logo in the corner, but closes with the Microsoft logo:

They’re certainly not like everybody else, at least in terms of market share, if you check the next segment below…

Neilsen’s U.S. smartphone marketshare numbers for Q1 2014

neilsen q1 2014 smartphone share us

According to Neilsen Research,  52% of the smartphones in the U.S. run Android, while 42% run iOS. The most popular smartphone manufacturer in the U.S. is Apple, whose phones are used by 42%, followed by Samsung with almost 29%:

smartphone manufacturer share by os

Neilsen also say:

  • “As of Q1 2014, for the first time, a majority of U.S. mobile subscribers of all age groups own smartphones.”
  • 7 out of 10 Americans own a smartphone.
  • 85% of people buying new mobile phones bought smartphones rather than feature phones.

What we thought today’s technologies might look like, back in the ’80s

Here’s an image from the 1980s, which tries to imagine the phone of the future:

past present future

And here’s the cover of the April 1981 edition of that old “small systems journal”, BYTE. The theme of that issue was “Future Computers”, and the cover depicts what we’d call a smartwatch today:

april 1981 byte

this article also appears in the GSG blog

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