They report that the people most likely to be tablet owners fall into one or more of these categories:
Households earning $75,000 or more a year — they made up 56% of the tablet owners.
Adults in the age range of 35 to 44 years old; they accounted for 49% of the tablet owners.
College graduates, who made up 49% of the tablet owners.
They noted that there were no statistically significant difference in tablet ownership between men and women, or among different racial and ethnic groups.
The groups that saw the biggest increases in tablet ownership over the past year were:
Parents with minor children living at home: tablet ownership rose from 26% in April 2012 to 50% in May 2013.
Adults in households making $75,000 a year or more: tablet ownership rose from 34% in April 2012 to 56% in May 2013.
College graduates: tablet ownership rose from 28% in April 2012 to 49% in May 2013.
Digitas Says That the LGBT Market Really, Really Love Their Mobile Devices
Sony just expertly fired a shot across Microsoft’s bow with this video that explains how you share games or play used ones with the upcoming PlayStation 4. It’s incredibly simple.
Found via Dan Ackerman. Click the photo to see the source.
Dan Ackerman tweeted the scene above, with the text “WWDC explained in one photo”. It probably should be “Tech in one photo”. We’ve got a way to go before women are better-represented in our field.
It’s that time of year again: Apple’s WWDC — the Worldwide Developer Conference — starts today! It kicks off with the keynote, which takes place at 1:00 p.m. Eastern (10:00 a.m. Pacific) at Moscone Center in San Francisco. Apple will be broadcasting the keynote over the web as well as via a WWDC app for Apple TVs that was pushed out last night.
WWDC Liveblogging
If you want commentary or are in a low-bandwidth situation, the following outlets will be liveblogging the WWDC keynote:
For those of you who want to check out some WWDC keynote history, this is for you. Here’s the keynote from WWDC 2005, which introduced the switch to Intel processors:
…the original iPhone announcement in 2007…
…the iPhone 3G and App Store announcement in 2008…
…the iPhone 3GS and Snow Leopard announcements in 2009…
…the iPhone 4 and iOS 4 in 2010…
…iOS 5 and Lion in 2011…
…and last year, there was iOS 6 and Mountain Lion:
At my consultancy, CTS, we sometimes use the term “SYOD” — short for “Smuggle Your Own Device” — to refer to situations where people bring in their smartphones and tablets to access corporate resources at work without their IT department’s knowledge or approval.
Nearly 70% of employees who own a smartphone or tablet use it to access corporate data.
Of those employees:
A little more than 15% access that data without the IT department’s knowledge.
Almost 21% access that data in defiance of an anti-BYOD policy.
The study makes use of the responses of 4,371 people coming from 19 countries and working in a “wide range of verticals and job roles” at organizations with over 50 employees.
Ovum’s recommendation (as well as mine) is to respond and adapt to this new behaviour. Ovum Analyst Richard Absalom is right when he says:
“Trying to stand in the path of consumerized mobility is likely to be a damaging and futile exercise. We believe businesses are better served by exploiting this behaviour to increase employee engagement and productivity, and promote the benefits of enterprise mobility.“
Nearly Two-Thirds of Companies Lack a BYOD Policy, Say Cisco and BT
Yes, I’ve seen and heard about successful agile projects, but the ones that friends and colleagues have told me about lately have ended up like the photo above.