how not to get rich

Programming Book Profits (or Lack Thereof)

by Joey deVilla on January 21, 2008

John Resig writes about how much money he made writing his book Pro JavaScript Techniques (which, as of this writing, boasts a five-star rating on Amazon.com): after collecting a $7500 advance, which applied against future profits, it took him a year’s worth of sales for him to make an additional $246.30 in profit.

He also writes about other things he learned in the process. I’m reminded of what Jeff “Coding Horror” Atwood wrote in a Twitter message — that for all but the hottest of tech topics (in which you are an undisputed master), rather than write a programming book, your money-out-to-work-in ratio might be better if you write about your topic in an ad-supported blog.

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