Unicorn: Shopify’s Clever, Gamified Achievements System

Unicorn: The Journey of a Young Wizard

Every couple of days, I see the image above: “Unicorn: The Journey of a Young Wizard”. At first glance, you might think that it’s some kind of online role-playing game, and you’d be partly right. In more traditional terms, it’s Shopify’s system for tracking your accomplishments, recognizing the good work of your peers and rewarding people for their contributions above and beyond their job description. It’s the Xbox Live Achievements system, but for working life.

What you’re seeing above is the upper left-hand corner of the Unicorn page. Here’s a screen capture of the whole page as it appeared this morning, with the text blurred out so as not to give away any of our internal activities to our Esteemed Competition:

Screen shot of Unicorn's main page

Shopify is a techie-heavy company. The vast majority of the people who work here work in some sort of software development or support capacity. Even some of our designers come from computer science backgrounds. Most of us, men and women alike, are gamers of varying degrees and have played some kind of fantasy role-playing game, whether on a computer, game console or with paper and cards (in fact, as I write this in the early evening on Tuesday, August 2nd, there’s a Magic: The Gathering card draft taking place in the boardroom).

It should therefore not be a surprise that we have an online reward system like Unicorn, which uses Dungeons and Dragons terminology. Managers are mentoring wizards, non-manager types and strange rogue agents like me are young wizards and our projects are quests and you gain experience points and consequently level up for doing things. And as with Dungeons and Dragons, where experience and rewards can be shared by a questing party, Unicorn achievements can be shared by people who team up. I can also recognize the achievements of my peers by clicking on the big “thumbs up” button on any of their achievements.

If you’re wondering what these achievements are worth:

  • First, there’s that sense of accomplishment. Shopify, like many geek enclaves, is a fierce meritocracy, and many of us feel what Dan Pink likes to call intrinsic motivation to kick ass at whatever it is we do. That’s why we’re the kick-assiest ecommerce company out there!
  • Okay, there’s money too. There’s no harm sweetening the pot with a little extrinsic motivation. The bigger your Unicorn achievements, the bigger a cut of the Unicorn money pool — taken from company profits — you get.

Unicorn recently got a big overhaul, so I need to redefine some of my quests, as you can see from the screenshot below:

Screen shot of Unicorn's 'Quest Log' page

Want to find out more about Unicorn and its origins? There’s a story in Fast Company about Unicorn, with some backstory provided by Shopify’s CEO, co-founder and still-writing-code-guy Tobi Lütke. Check it out!

Check out the Unicorn story in Fast Company

This article also appears in The Adventures of Accordion Guy in the 21st Century.


Spice Up Your Shopify Shop with 10 Free Photos from iStockphoto

Tree in the middle of a field of green wheat

I rely on pictures to communicate effectively. Sometimes I use them to make a complex idea easier to understand. Other times, I use them to emphasize a point or set the tone of an article. They’re also great for drawing the reader’s attention, breaking up long passages of text to make them more readable or to simply make my sites and articles more beautiful. And I never write a blog post that doesn’t have a picture.

Colored pencils, all lined up in a row

Many of the pictures I use are my own, but there are times that I just don’t have or can’t take the right one for the task at hand. Luckily, there are options, and one of them is stock photos. They look great; after all, they’re shot by people who have better skills and cameras than I do.

Modern windmill set against a purple sky

We’ve got a deal with iStockphoto to help you get started with making your Shopify-based shops and blogs look their best. Sign up with iStockphoto and get access to a great library of affordable royalty-free stock photos (such as the ones accompanying this article), illustrations, video, audio and Flash.

Dude ready to inhale a big forkful of fries

Best of all, Shopify shopowners who sign up with iStockphoto get a bonus: 10 free photos from a special collection, just for signing up. You can use these photos in your shops, blogs, ad banners — wherever you need them. And yes, you read that right: free.

Neck-down shot of a guy with guitar and amp

All you have to do is sign up with iStockphoto. It’s free, the process is quick, and you’ll be on your way to having a great-looking shop and blog!

Click for istockphoto offer

This article also appears in the Shopify Technology Blog.


In Like Flynn

Xbox 360-style 'Achievement' graphic: Achievement Unlocked: Completed three-month probationary period as Shopify's Platform Evangelist.

My first day at Shopify was three months ago today. Since I have performed in my role as Shopify’s Platform Evangelist with skill, capability and panache and without any sausage-related mishaps, I have passed the traditional three-month probationary period and now a full-fledged employee of The Little Ecommerce Startup That Could.

I’d like to congratulate my coworker and teammate David Underwood, who also passed his three-month probationary period today.

I have no idea if I’m going to just get a simple handshake or if there’s some kind of sadistic “equator-crossing” ceremony involved. There will definitely be drinks!

This article also appears in The Adventures of Accordion Guy in the 21st Century.