Want to go to a real AI conference, packed with real practitioners, in a place where you’ll catch a lot of great talks and plenty of “hallway track” in a fun city?
That conference is Arc of AI, and as of this writing, it’s happening in just under three weeks, from April 13th (if you catch the full-day workshops) or April 14th through 16th.
Better still, I’m giving a brand-new talk, described below:
AEO (AI Engine Optimization): Writing Docs and Code for Machines
SEO is dead for developers. The new workflow for building software has shifted from the Google search bar to the IDE prompt box. When a developer asks an AI agent (which could be Claude, Cursor, or a custom MCP server) to implement a library or secure an API, they’re no longer the primary consumer of your documentation. It’s the LLM now.
If your code, documentation, and reference architectures aren’t optimized for machine ingestion, the AI will hallucinate the implementation, and the developer will blame your product. We’re entering the era of AEO: AI Engine Optimization.
This session covers user-friendly documentation to explore the architectural reality of the “user” being a machine. We’ll dive into the emerging standards recently validated by industry leaders, including the llms.txt proposal and Andrew Ng’s Context-Hub, to show how to provide the “Goldilocks” amount of context to an agent.
We’ll explore:
- The context budget: How to eliminate “marketing fluff” to save thousands of tokens for actual logic.
- AST grokking: Structuring Python and JavaScript repositories so AI agents can parse your code’s abstract syntax trees (ASTs) without ambiguity.
- The machine registry: Implementing the
llms.txtstandard to ensure your project is accurately indexed in central context hubs. - Time-to-Agent-Success (TTAS): A new metric for measuring how quickly a cold AI agent can generate a working, tested pull request for your repository.
Stop writing for the crawler and start writing for the context window. It’s time to ensure that when the robots are asked to build, they choose your stack!
Want to find out more about and register for Arc of AI?
Once again, Arc of AI will take place from Monday, April 13 through Thursday, April 16, with the workshop day taking place on Monday, and the main conference taking place on Tuesday, Wednesday, and Thursday.
- Want to see the schedule? Here’s the Arc of AI schedule page.
- Want to know who’s speaking? Here’s the Arc of AI speakers page. Be sure to scroll all the way to the end, because you might see someone familiar!
- Want to register? Here’s the Arc of AI registration page.
Arc of AI tickets are BOGO!
From Arc of AI’s registration page:
You read that right! For each conference ticket you purchase, you get one free ticket. This applies only to conference tickets and not for workshops.