Where Did All the Cigarettes Go? (Joey’s Unofficial RubyFringe Guide to Toronto)

by Joey deVilla on June 23, 2008

Joey\'s Unofficial RubyFringe Guide to Toronto

We’re less than a month away from RubyFringe, the self-described “avant-garde conference for developers that are excited about emerging Ruby projects and technologies” being put on by my friends at Unspace. RubyFringe promises to be an offbeat conference organized by the offbeat people at Unspace, an offbeat software development shop, with offbeat speakers and MCs (I’m one of them) making some offbeat presentations, which will be followed by offbeat evening events. It stands to reason that it should come with an offbeat guide to its host city, and who better than Yours Truly, one of the city’s most notorious bloggers and a long-time resident, to write one?

From now until RubyFringe, I’ll be writing a series of articles posted under the banner of Joey’s Unofficial RubyFringe Guide to Toronto, which will cover interesting things to do and see here in Accordion City. It’ll mostly be dedicated to the areas in which RubyFringe and associated events will be taking place and provide useful information about Toronto for people who’ve never been here (or even Canada) before. I’ll also try to cover some interesting stuff that the tourist books and sites don’t. If you’re coming up here — for RubyFringe or some other reason — I hope you’ll find this guide useful.

I thought I’d start the series by covering a topic with which I have almost no familiarity: smoking. It’s a safe bet that at least a few smokers will be coming to the conference from outside Ontario: if you’re one of these people, this article’s for you.

The Rules for Smoking in Ontario

If you really feel like poring over a legal document, you can read the Smoke-Free Ontario Act. If you’d rather not slog through the legalese, they can be boiled down to these two rules:

  • You have to be at least 19 years old to purchase cigrarettes.
  • No smoking indoors in public places.

Canadian Cigarette Brands

You’re going to have to ask someone else about which Canadian brands to smoke. Beyond “quit now,” I can’t really make any recommendations. What I know about Canadian cigarettes versus American ones isn’t much:

  • I am told that American cigarettes are “raunchier” than Canadian cigarettes. Can any cross-border smokers comment on this?
  • If you’re really homesick for Marlboros, you can get “Rooftop” brand cigarettes, which are Marlboros with packaging that makes use of Marlboro’s “rooftop” design but not the word “Marlboro”. The cigarette marketing site Filter Tips explains these “no-name” Marlboros, if you’re interested.

Canadian Cigarette Warning Labels

If you’re a smoker coming in from the United States and don’t travel outside the country much, you might not be aware that your country has the teeniest cigarette warning labels in the world, despite being the first to put warnings on cigarette packs in the first place.

Here in Canada, cigarettes have to devote half the visible surface of cigarette packaging to health warnings, which have livelier copy and are backed with pictures. Here are my two favourite warnings: first, the “mouth cancer” one…

Canadian cigarette warning label: \"Cigarettes cause mouth diseases\"

…and the “trying to stick a marshmallow into a parking meter” one:

Canadian cigarette warning label: \"Tobacco use can make you impotent\"

If you’re going to ignore the warnings, you might as well be entertained by them, right?

Canadian Cigarette Displays

And finally, I’ll come to the title of this post, Where Did All the Cigarettes Go?

If you set foot into a convenience store here, the first thing you’ll notice after the bilingual packaging is that there are no cigarettes to be seen. What you might see is a blank wall behind the shopkeeper that is almost completely devoid of features or markings. It’s a cigarette cabinet:

Artcube cigarette cabinets
An Artcube cigarette cabinet.

This started only a couple of weeks ago in Ontario, when the law banning the open display of cigarettes in stores came into effect. This “out of sight, out of mind”-inspired law requires people who sell cigarettes to store them in featureless cabinets, and it seems that they’re not allowed to post anything on them, even if it’s not tobacco-related. If you wander into a convenience store and are wondering where the cancer sticks are, they’re in the blank cabinets.

{ 5 comments… read them below or add one }

1 Justin June 23, 2008 at 10:02 am

wow.. our government is amazingly stupid.

They can’t even post non-tobacco related things on the tobacco cabinets?

wow.

oh, and your picture up there? The door is too wide. I’ve heard recently that the door can’t be more than two feet wide – I figure that’s to prevent people from accidentally seeing the cigarettes.

2 Joey deVilla June 23, 2008 at 10:05 am

@Justin: It would seem that way — every convenience store I’ve been to doesn’t have anything posted on them. If I were a convenience store owner in Toronto, I’d plaster them with posters for long-distance calling cards or lottery tickets.

3 Nikita Pronin July 17, 2008 at 1:55 am

It might only be me but any government that tells me to buy a special cabinet so people don’t “see my cigarettes” can f right off.

4 Larry November 24, 2009 at 6:46 pm

Ya I live in windsor and I must say that these Rooftop Marlboro Cigarrettes are not exactly a marlboro smoke without the name, … In fact, I find that they slightly (at best) resemble they’re american cousins

why can’t they just sell the origional marlboros in canada? am i missing somthing.

5 bbbh June 19, 2010 at 5:33 am

LOL. American cigarettes are raunchier? In fact, they are much better. I am a dual citizen and I smoked all the Canadian and American cigarettes and American cigarettes are way much better.

Even though the package of Rooftop looks like marlboro, they are pretty different. I brought the real American Marlboro Red to Canada and compared them. Rooftop actually tastes harder (it actually has a few milligrams more tar) and burns roughly. American Marlboro burns much more steadly and balanced much better.

Honestly, Canadian cigarettes taste like shit. The only cigarettes I think ok are Dumaurier, Export A, Player’s and Belmont…

All the other cigarettes like Number 7, Peter Jackson, John Player, Accord, Matinee, Craven A, Canadian Classic, Mirage, Rothmans and MacDonald… THEY ALL TASTE LIKE FUC#KING SHIT!!!!!!!!!!! And they are crazily EXPENSIVE!!!!

Davidoff and Dunhill are pretty good too but they are all manufactured in Europe, not in Canada.

In fact, most Canadians haven’t even smoked American made cigarettes and they just say American cigarettes and products are worse than Canadian stuff. I think they just say it without even smoking American cigarettes or even visiting the US because many Canadians don’t really like America.

If you say you are American they will try to look nice to you but if you pretend to be a 100% Canadian and talk about America, you can clearly see that most of them really hate the States (Especially young people like teens and 20s-30s) Actually, American Marlboro tastes much better. Even though many Canadians always say American cigarettes bad without ever smoking them, if you ever show your American-made Marlboro to them, they will be surprised and say like “Wow, is this Marlboro!!! Is it really from the States?”

I bet you, when a Canadian asks you if you have an extra smoke and you give them a real Marlboro, you will feel like you are a Lamborghini or Ferrari owner. LOL…. That’s what I always do when I come to Canada. Bring a bunch of packs of Marlboro Red and smoke around a mall enterance and people will ask you for a smoke and you proudly give them a Marlboro and they get super surprised and you feel so proud LOL

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