The Air Force’s Rules of Engagement for Blogging [Updated]

by Joey deVilla on December 30, 2008

Update, January 5, 2008: Captain David Faggard, Chief of Emerging Technology for the U.S. Air Force, sent me an updated version of their chart, whose changes are based on your comments. The chart appears in this article, and you can click on it to download a full-sized PDF version.

You’ve probably seen many articles on companies and organizations saying that they take social media seriously. Here’s one such organization that you might not expect: the United States Air Force. Take a look at the Air Force Blog Assessment chart, reproduced below:

U.S. Air Force's "Web Posting Response Assessment V.2" chart
Click the diagram to download the PDF version (455K).

The “rules of engagement” are quite good. You might find them to be useful for your own blogs, whether personal or corporate.

WebInkNow recently covered the Air Force’s approach to social media, which is far more involved than many companies who only pay lip service to the idea. They’ve assigned someone the role of “Chief of Emerging Technology”, whose job is to develop strategy, policy and plans for the Air Force’s “communicators” and whose mission is to use or build web applications as a means of engaging Airmen and the general public in conversation. The goal is to make every single Airman a communicator.

The Air Force has quite a presence on the web, which includes:

As with the Blog Assessment chart, you might want to use the Air Force’s social media strategy as a model for your own. Check out WebInkNow’s article for more.

{ 3 comments… read them below or add one }

1 Tani May 24, 2011 at 9:17 am

I did not understand the basic reason behind this. Why all of sudden US Air force are interested in this blog assessment and what changes they particularly wish to bring about with this?

2 John October 11, 2011 at 7:39 am

The Joint Online Community, the military’s newest social network, is looking for military bloggers. Join today and share your stories and experiences.

http://onlinemilitarybulletin.com/JOC

3 http://tinyurl.com/arlifroud24406 January 23, 2013 at 12:01 am

This is exactly the second post, of your site I personally checked out.

Yet I like this specific 1, “The Air Force’s Rules of Engagement for Blogging [Updated] — Global Nerdy” the most. All the best -Shona

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