What you see above is a slide from Jason Putorti’s slide deck titled 10 Things CEOs Need to Know About Design. Don’t let the title throw you off: everything in the presentation is even more important for developers because we actually make the things our customers use.
If you decide to commit only one of these ten things to memory, commit this one: Design is more than pretty pictures. It’s about combining different aspects of intelligence – rationality, creativity and empathy – to meet your users’ needs and drive business success. It’s about crafting the user experience, which is how the thing you’re designing works in the real world and how your users feel about it.
I’ve included the slide deck below…enjoy!