Samuel L. Ipsum (or: When Lorem Ipsum Goes Badass)

by Joey deVilla on August 24, 2011

Samuel l ipsum

If you’re tired of using the standard “Lorem Ipsum” placeholder text in your projects, try Samuel L. Ipsum instead. It spits out any number of paragraphs of text featuring dialogue from Samuel L. Jackson’s movie characters. Note that I said “spits out” rather than generates: there’s no generation going on here; the underlying JavaScript is obfuscated code that randomly selects one or more Samuel L. Jackson lines from his movies, with repeats allowed. Still, if you’re looking for an amusing change of pace and need text for a mockup or prototype, you might find this handy.

This article also appears in the Shopify Technology Blog.

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