32 Bits Ought to Be Enough for Anybody (or: Qualcomm’s CMO Gets Reassigned After He Calls Apple’s 64-Bit A7 Chip a “Gimmick”)

by Joey deVilla on October 26, 2013

Apple's A7 chip, sitting on an iPhone 5S circuit board

After calling the A7 — the 64-bit system-on-a-chip that’s in the iPhone 5S and new iPads — a “gimmick”, Qualcomm CMO Anand Chandrasekher soon found himself Qualcomm’s ex-CMO. It’s probably because Qualcomm are likely to be announcing their own 64-bit chips soon.

Here’s his career-changing quote:

“I know there’s a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.”

In other words: 32 bits ought to be good enough for anybody.

64-bit processing gives you the ability to address more than 4GB, and the A7’s benefits go well beyond a wider address bus. Anand of Anandtech does a great job explaining the likely reasons why Apple’s making the move to 64-bit mobile computing, so I’ll let him have the last word.

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