BenQ’s console marketing game is on point, or if you like fake words like they do, “on fleek”

by Joey deVilla on February 6, 2017

Click the screenshot to see the original page.

Kudos to the marketing people at BenQ, who are promoting their Zowie line of monitors not just as computer monitors, but as monitors for that most fakety-fake of categories, e-sports. Better still, they weren’t satisfied with just using e-sports as a respectable-sounding neologism of “not actually participating in a sport, but sitting on your ass for hours playing videogames”, but inventing two subcategories, “console e-sports” and “PC e-sports”.

Videogaming is fantastic fun and has many merits and requires skill, so there’s no need to gussy it up with a purposely misleading name like e-sports. Let it be what it is.

{ 2 comments… read them below or add one }

1 Adam Bomb February 6, 2017 at 5:30 pm

but.. what if an all-star professional athlete says esports are legit?

2 Joey deVilla February 6, 2017 at 10:26 pm

I think videogaming is legit, but calling it “e-sports” isn’t.

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