BenQ’s console marketing game is on point, or if you like fake words like they do, “on fleek”

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Kudos to the marketing people at BenQ, who are promoting their Zowie line of monitors not just as computer monitors, but as monitors for that most fakety-fake of categories, e-sports. Better still, they weren’t satisfied with just using e-sports as a respectable-sounding neologism of “not actually participating in a sport, but sitting on your ass for hours playing videogames”, but inventing two subcategories, “console e-sports” and “PC e-sports”.

Videogaming is fantastic fun and has many merits and requires skill, so there’s no need to gussy it up with a purposely misleading name like e-sports. Let it be what it is.