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Conferences Editorial Meetups Tampa Bay What I’m Up To

Tampa Bay’s “Scenius” and 813 Tech Day

813 Tech Day happens in Tampa this Thursday, and whether you plan to attend (I’ll be at the Hotel Haya and Sapphire events) or observe from afar, keep this word in mind: Scenius.

What is scenius?

Scenius is a portmanteau of the words scene and genius, and it was coined by musician, music producer, and visual artist Brian Eno to describe the extreme creativity that groups, places, or “scenes” can generate.

Eno came up with the term as a way of countering the pervasive myth of the Lone Genius: the idea that innovation comes from a small, select set of Chosen Ones:

Brian Eno. Creative Commons photo by Algemene Vereniging Radio Omroep (AVRO). Tap the image to see its source.

Just as genius is the creative intelligence of an individual,” he says in the video, “scenius is the creative intelligence of a community.

Here’s Eno’s expanded definition of scenius, courtesy of Eno:

“Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.”

…I thought that originally those few individuals who’d survived in history – in the sort-of “Great Man” theory of history – they were called “geniuses”. But what I thought was interesting was the fact that they all came out of a scene that was very fertile and very intelligent.

So I came up with this word “scenius” – and scenius is the intelligence of a whole… operation or group of people. And I think that’s a more useful way to think about culture, actually. I think that – let’s forget the idea of “genius” for a little while, let’s think about the whole ecology of ideas that give rise to good new thoughts and good new work.”

Historical examples of scenius

Here are some examples of scenius, where the collective smarts, creativity, and passion of a group of people coming together to do great things is greater than the sum of its parts:

What conditions does scenius need?

Kevin Kelly

Kevin Kelly, founding editor of Wired and former editor and publisher of the Whole Earth Review, wrote that the geography of scenius is nurtured by several factors:

  • Mutual appreciation: Risky moves are applauded by the group, subtlety is appreciated, and friendly competition goads the shy. Scenius can be thought of as the best of peer pressure.
  • Rapid exchange of tools and techniques: As soon as something is invented, it is flaunted and then shared. Ideas flow quickly because they are flowing inside a common language and sensibility.
  • Network effects of success: When a record is broken, a hit happens, or breakthrough erupts, the success is claimed by the entire scene. This empowers the scene to further success.
  • Local tolerance for the novelties: The local “outside” does not push back too hard against the transgressions of the scene. The renegades and mavericks are protected by this buffer zone.
Austin Kleon
By Larry D. Moore, CC BY 4.0

Here’s what Austin Kleon, a writer and artist whose ideas have been adopted by the tech community, has to say about scenius:

Under this model, great ideas are often birthed by a group of creative individuals—artists, curators, thinkers, theorists, and other tastemakers—who make up an “ecology of talent.” If you look back closely at history, many of the people who we think of as lone geniuses were actually part of “a whole scene of people who were supporting each other, looking at each other’s work, copying from each other, stealing ideas, and contributing ideas.” Scenius doesn’t take away from the achievements of those great individuals: it just acknowledges that good work isn’t created in a vacuum, and that creativity is always, in some sense, a collaboration, the result of a mind connected to other minds.

What I love about the idea of scenius is that it makes room in the story of creativity for the rest of us: the people who don’t consider ourselves geniuses. Being a valuable part of a scenius is not necessarily about how smart or talented you are, but about what you have to contribute—the ideas you share, the quality of the connections you make, and the conversations you start. If we forget about genius and think more about how we can nurture and contribute to a scenius, we can adjust our own expectations and the expectations of the worlds we want to accept us. We can stop asking what others can do for us, and start asking what we can do for others.

How do we grow Tampa’s scenius?

The short answer is: By showing up and participating in events like 813 Tech Day!

While the elements of scenius are in place for Tampa Bay’s tech scene, there’s still some way to go before Tampa can match places like Nashville (whose tech scene is bigger than you might think) never mind places like Austin, Charlotte, Indianapolis, and Raleigh.

The success or failure of Tampa’s tech scenius depends on us, the Tampeños who work in tech, creative, and related industries.

I’m originally from Toronto. While it has one of the hottest tech scenes in North America today, it wasn’t always that way.

While the city did launch some initiatives to change this, what truly made the difference was Toronto’s own tech community stepping up and organizing. We held events of all sizes, from regular meetups and user group meetings at pubs and lecture halls to independent conferences like MeshRubyFringe and FutureRuby to tech “camp” events to big corporate gatherings put on by the likes of the Canadian subsidiaries of IBM and Microsoft. We built places to get together, from hackerspaces such as Hacklab.TO (where I met Chris Olah as a young teenager; he’d go on to co-found Anthropic)…

…and Site3 coLaboratory to the MaRS Centre. In my work as a developer evangelist for Microsoft, I’ve met many students at Toronto’s fine universities and colleges, and they’re eager to crank out the ‘wares, both hard and soft, and they’re bright as all get-out. We built a great community bound together by cooperation, a strong social media scene and good old-fashioned face-to-face meetings. We got stuff done, and the stuff we did traveled far and wide. We built Toronto’s tech scenius, and it put the city on the map.

Can Tampa do the same? I believe so; it’s just up to us.

And now, 813 Tech Day!

Thursday, August 13, or 8/13, is 813 Tech Day. Brought to you by the folks behind Tampa Bay Tech Week and 727 Tech Day, it’s one day of sessions, discussions, workshops, get-togethers, and networking for Tampa Bay’s tech community, held in Tampa.

There’ll be value in what the presenters show and what the panelists say, but the real gold will be in simply showing up and meeting other people you might not have otherwise met and gaining ideas and inspiration you might not have otherwise had.

Or, as the saying goes, 80% of success is showing up. (In fact, you might want to read this recent article of mine about how showing up paid off for me.)

So show up at 813 Tech Day!

Want to know more about 813 Tech Day?

Recommended reading/viewing

Here’s another video with Brian Eno talking about scenius:

Genius Vs Scenius: You Don’t Need To Be Extraordinary To Create Extraordinary Things:

Here’s Austin Kleon’s talk, Steal Like an Artist, which has some elements in it that would later lead to him writing about scenius:

Also by Austin Kleon:

 

Other writing:

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Artificial Intelligence Process What I’m Up To

How I explain how I use AI in my presentations

Pictured above is my standard AI usage disclosure slide, which I include in all my slide presentations these days. It’s gives the audience a quick overview of how I prefer to use AI when putting a talk together.

Here’s the text:

This strategy presentation was developed using AI assistance (Claude, ChatGPT, and Gemini) for:

  • Research: Market trend analysis and competitive landscape review
  • Editing: Grammar, clarity, and flow optimization
  • Ideation assistance: Testing ideas and generating new ones, because no matter how creative you are, it’s impossible to come up with a list of things you’d never think of.

The main contents — including strategic insights, tactical recommendations, specific positioning, and any em-dashes (option-shift-minus on Mac, alt + 0151 on Windows, Google “em dash” and copy and paste it on Linux) — were developed based on analysis of the interview materials and 15+ years of experience in the industry.

I suppose I should also include something about being too much of an egomaniac to let a word prediction machine outshine me. My relationship with LLMs is sort of like the relationship between Dr. Niles “Chief” Caulder (who formed the Doom Patrol) and Batman, as pictured in Batman/Superman: World’s Finest (2022), issue 2:

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Artificial Intelligence What I’m Up To

You can’t spell “airport” without “AI”

Yesterday, Anitra and I were flying back to Tampa from New York’s LaGuardia Airport, and I noticed that most of the ads flashing on the billboard screen overlooking our departure lounge were for AI companies or products.

There were two different ads for Codex (one pictured above, one below)…

…one for Devin

…and one for “Taika Waititi’s fascist twin from a parallel universe”’s company:

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Conferences Developer Relations What I’m Up To

My talk next week at DevRelCon NYC 2026: “The Market is Trying to Tell You Something”

I don’t think I’ve ever put in as much work into a talk as I have for my upcoming talk at DevRelCon NYC 2026 (that’s “DevRelCon” as in “developer relations conference”), The Market is Trying to Tell You Something. It’s a lightning talk meant to fill up no more that 10 minutes including Q&A and the transition between talks, but the ratio of hours-of-prep to minutes-of-actual-talk is massive.

What is DevRelCon?

DevlRelCon NYC 2026 logo
DevRelCon NYC 2026 takes place July 22 – 23 at Industry City, Brooklyn, New York.

DevRelCon is the long-running conference series for people who do developer relations/developer advocacy, which once upon a time also went by “developer evangelism”. This line of work involves helping software developers discover, understand, and actually stick with a product, whether that’s through a combination documentation, demos, community, and developer experience.

DevRelCon was created by the developer relations agency Hoopy and began in London in 2015. It’s since grown into an international series of conferences with editions in London, Prague, San Francisco, Tokyo, China, Latin America, and online. I’m speaking at the New York 2026 edition, which is organized by Mike Swift and Major League Hacking, the global community for early-career developers and software creators.

DevRelCon is positioned as the premier conference for anyone working to grow developer adoption, spanning developer relations, developer experience, product marketing, platform product management, and everyone’s favorite three-letter acronym, GTM. In other words, it’s a room full of exactly the people my talk is about, which is either the best or the most terrifying possible audience for a talk on what the DevRel job market is really telling us. (Probably both.)

Joey de Villa’s NetFoundry business card
My business card. Click to see at full size.

DevRelCon NYC 2026 will take place July 22 – 23 at Industry City, Brooklyn, New York. It is the first conference I’m speaking at as an official representative of NetFoundry.

What’s The Market is Trying to Tell You Something all about?

Arms in Christmas sweaters toasting with cans of beer under a Christmas wreath
Join me at the DevRelCon afterparty and I’ll tell you the Christmas Eve “homework assignment” story over a beer.

The talk is based on my experiences in 2025, when I did something I don’t recommend as a hobby but made for a great natural experiment: I let the DevRel job market interview me a couple dozen times. That’s my dressed-up way of saying “I was looking for a job”.

I went through recruiter screens, faced hiring panels, did take-home demos (one on Christmas Eve, based on the urging of a recruiter), and went through final rounds — across AI-native startups, enterprise infrastructure shops, and everything in between.

Somewhere around the tenth interview, I stopped just trying to get hired and started noticing a pattern:

  • Job descriptions had quietly rewritten themselves.
  • Interviews are testing for things the job description never mentions.
  • And “DevRel ROI”, which used to be a phrase that was thrown in with an accompanying hand-wave, now means something specific that it didn’t mean in the zero-interest 2010s or the Great Resignation hiring frenzy of a couple years ago.

My talk is my attempt to decode those signals: what the market is actually screening for, how what it says and what it wants are often different, and what any of us (whether you’re job-hunting, hiring, or just trying to make sure your role survives its next budget review) should do about it. It’s eight minutes. There will be an accordion. That’s all I’ll say for now.

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Conferences Developer Relations What I’m Up To

I’m speaking at DevRelCon NYC 2026 (July 22 – 23 in Brooklyn)!

DevRelCon NYC is the developer relations conference for North America, it’s happening in Brooklyn on July 22 and 23, and I’m a speaker!

Here’s a quick writeup of my talk, as it appears on the schedule:

The Market is Trying to Tell You Something

The DevRel job market has been sending signals for two years. Most of us have been too busy surviving it to read them. After 15+ years in Developer Relations and a recent job search that took me across a couple dozen companies, I came away with both a new role and something just as valuable: a pattern.

Job descriptions have quietly shifted. Hiring panels are asking different questions. “DevRel ROI” means something specific now that it didn’t mean in the zero-interest 2010s or the Great Resignation era of a couple of years ago. The skills companies say they want versus the skills that actually get you hired don’t look like they come from the same list.

This talk is an honest, experience-based, practitioner-level read of what the market is telling us about where DevRel is headed. It doesn’t have any LinkedIn takes or recycled frameworks; just patterns from the front lines, with implications for how you position yourself, make the case for your team, and think about the next few years of your career.

In addition to giving a talk, I’ll be there to learn as well as represent NetFoundry.

DevRelCon typically brings in about 300 attendees, mostly professionals from developer relations, developer experience, and developer community-building roles to discuss industry trends, methodology, and as of late, AI integration, as well as to do some networking (a key part of DevRel).

DevRelCon was created by the developer relations agency Hoopy and began in London in 2015. DevRelCon NYC is organized by Mike Swift and Major League Hacking, a global community for early-career developers and software creators, of which Mike is co-founder.

DevRelCon NYC takes place on Wednesday, July 22 and Thursday, July 23 at Industry City in Brooklyn, New York. I’m arriving early in the afternoon of Tuesday, July 21 and will be attending some of the pre-DevRelCon festivities.

Last year’s DevRelCon NYC talks

Here’s the set of DevRelCon NYC 2025 talks that have been posted to YouTube. I’m using these as a guide for my own talk (as well as for ideas for my own developer relations work at NetFoundry), and you might find these helpful for your own work, or to help you decide if DevRelCon NYC 2026 is for you!

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Podcasts Video What I’m Up To

I’m on “This Week in Tech” this Sunday, June 7!

I’m returning for another appearance this Sunday on This Week in Tech, which will record live at 5 p.m. Eastern / 2 p.m. Pacific / 2100 UTC!

As usual, it’ll be hosted by Leo Laporte and the other guest panelists will be journalist Jeff Jarvis (whom I know from BloggerCon and similar events in the 2000s) and priest/podcaster Father Robert Ballecer.

As usual, we’ll talk about the week’s tech events and what they’ve been up to recently, and I’ll probably talk about joining NetFoundry and working as a developer advocate promoting OpenZiti and the AI platform that builds on it.

You can watch the livestream or the recording on the This Week in Tech YouTube channel.

This will be my third appearance on This Week in Tech for 2026; here are my other two episodes…

January 4, 2026 with Dan Patterson, Sr/ Director of Content @ Blackbird.AI:

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Charts, Diagrams, and Infographics What I’m Up To

Some LITERAL back-of-the-envelope diagrams in r/NetFoundry worth checking out

“Back of the envelope” is a time-honored tech tradition where someone does a quick calculation, works out a plan, or illustrates a concept on the nearest convenient piece of paper, which was often the back of a paper envelope.

In an era over-saturated with sterile, generated pics and diagrams, I thought I’d go in the opposite direction and try to revive this tradition. With that in mind, I made these illustrations that accompany an article in r/NetFoundryWhy Claude’s new MCP Tunnel matters, and how llm-gateway, mcp-gateway, and Agora fit into the same picture.

Here are the backs of envelopes featured in that Reddit post:

Read the post to see what these back-of-the-envelope diagrams are all about!