RailsConf 2008 Registration is Open

Just got the email: early bird registration for RailsConf 2008 (which is $100 cheaper) is now open. When I was working a nice big company like Tucows, they’d foot the bill, making the decision a no-brainer. Now that I’m at TSOT, which is a start-up, we don’t have those budgets and now I have to think about the bang-per-buck ratio. Are you going, and what factors are you taking into account?