PDC2008

Channel 9 Guy meets Accordion Guy
Click the photo to see it on its Flickr page.

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One nice thing about PDC: there are plenty of free snacks, some of which are healthy, some of which, well, not so much…

"Choose wisely": a snack table at PDC, with both junk food and fruits

Choose wisely, my geeky friends.

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Off to PDC!

by Joey deVilla on October 27, 2008

Old comic panel: Now the fun begins!
Image courtesy of Miss Fipi Lele.

I’m on my way to PDC2008. I expect to land at LAX at 11:00 Pacific and should be there for the afternoon sessions and evening hijinks. See you there!

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Your PDC2008 Bingo Card (Plus a Chance to Make Your Own)

by Joey deVilla on October 26, 2008

No tech conference is complete without a Bingo Card, and I noticed that nobody’s made one for PDC yet! As a brand-new Microsoft Developer Evangelist who’s trying to make a splash during the three-month probationary period, I took matters into my own hands. Pictured below is the PDC2008 Bingo Card — simply fill out a square as you see or hear what’s described in the square at any point in the conference:

"PDC Bingo" card

I would’ve make a “Keynote Bingo” card, but as someone still new to this particular scene, I haven’t been to a Microsoft conference in a very long time, and I don’t know what Ray Ozzie’s particular keynote mannerisms and speech patterns are. Hence this card, which is generalized to cover the entire conference and not just the keynotes.

Developer Evangelism is all about helping you make your own stuff, and conference bingo cards are no exception! Click here for a blank version of the PDC Bingo card where you can supply your own text. I recommend you use the “Segoe UI” font, which comes standard with Vista.

If you make your own bingo card and post it online, send me a link in the comments!

Credit Where Credit is Due

I can’t finish this post without mentioning my fellow evangelist (and tech training buddy) John Bristowe, who suggested I make a Bingo card for PDC. Thanks, John, and see you in L.A. tomorrow!

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PDC2008 Gang Signs

by Joey deVilla on October 26, 2008

In honour of PDC2008’s host city, Los Angeles, I decided to take my “Geek Gang Signs” graphic from a post I made back in May (which was based on this poster of actual L.A. gang signs) and make a set of PDC-specific gang signs:

PDC Gang Signs

Please note that these signs are for entertainment purposes only, or at most for flashing within the confines of the convention centre. Out on the streets, they’ll get you in trouble with the law, or worse:

"I'm a Crip. I'm a Blood."

Recommended Viewing

For some mistaken-identity/gangsta hilarity, nothing beats the Krazy Kripples episode from season 7 of South Park:

Timmy and Jimmy from the South Park episode "Krazy Kripples"

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Brain in a jar: "PDC2008: Capture the brainpower"You’ll get way more value out of PDC2008 — the 2008 Microsoft Professional Developers Conference — if you stay healthy. With that in mind, here are some health tips that I’ve picked up in thirteen years of geek conference-going…

Wash Your Hands

Logo for "Global Handwashing Day"
Logo for Global Handwashing Day, which took place on October 15th.

It applies to everyday life, and doubly so at conferences where you’ve got thousands of people shaking hands and passing around swag, business cards and drinks: washing your hands is the single most effective way to prevent the spread and catching of infections. Do it between sessions or when you have a spare moment, and especially if you’re about to grab a bite to eat.

Purell hand sanitizer

If for some reason you can’t wash your hands — maybe you’ve staked out a front row seat at one of the Ray Ozzie keynotes and there’s no one to hold your place — you can always opt for a hand sanitizer. Just remember that you’re going to have a slight greasy handshake afterwards.

Get Some Sleep

Homer Simpson sleeping

Many developers have a relationship with sleep that’s reminiscent of many models’ relationship with food: it is both the enemy and a secret shameful love. Models load up on water, eat ice cubes and kleenex and load up on stimulants; developers just load up on stimulants. Consider how caffeine is part of our culture, from giant coffees to energy drinks to Jolt Cola awards to caffeinated soap and lip balm.

When I started taking up busking as a hobby, I came into contact with a lot of homeless people. Sleeping rough on the streets is full of interruptions, so many of them are not only home-deprived, but sleep-deprived. Even when the weather’s good and they’re getting food, they’re still more prone to falling ill. More importantly, lack of sleep does terrible things to their minds, making them increasingly erratic and robbing them of the ability to make good decisions. Some of their most immediate problems can be solved simply by somehow giving them a steady roof over their heads so that they can get a good night’s sleep on a regular basis.

Sleep is important at information-rich conferences like the PDC. A well-rested mind picks up information more quickly and retains more, and that’s at least one of the reasons you (or preferably, your company) shelled out the big bucks to attend. You’ll also do better social networking if you aren’t falling asleep in your beer.

Try to get some decent sleep on at least a couple of the conference nights. If you’re arriving on Sunday, you might want to take it easy on Sunday night so that you can hit Day One of the conference, which includes the first Ray Ozzie keynote, with full force. It would appear that Tuesday night might be the busy night, as that’s when the big attendee party at Universal Studios is happening, so make sure you plan around that.

If you can find a point in the day where none of the sessions are that interesting to you, declare “nap time”, especially if it’s in the long doldrums of the afternoon, when your attention is most prone to wander and the urge to nod off is greatest. Head back to your hotel room, ste the alarm clock and give yourself anywhere from 30 to 90 minutes’ worth of rest, if not outright sleep. You’ll be recharged for the evening, when the human contact part of the conference — the most irreplaceable, irreproducible part — kicks into high gear.

All the sessions are recorded on video with one camera on the speaker and one on the projected slides, so unless you’re dying to have a one-on-one with the speaker or just want to catch the “vibe” of a particularly exciting presentation or keynote, you can always download the video later. It’s the meeting other developers and Microsofties (like me!) part that can’t be downloaded on video or distilled from the presentation slides and notes.

And remember: caffeine is not a sleep replacement! It might keep you going a little bit longer, but you won’t be firing on all cylinders, and it won’t help recharge your immune system like sleep does.

Eat Well

Zombie food pyramid

“Let food be your medicine and medicine be your food,” as Hippocrates said. Remember, food isn’t just fuel; it’s also construction material, which means that the best way to stay healthy is to eat healthy.

I have no idea what sort of food will be available at the venue, but it is in Los Angeles, one of the most health-obsessed cities in the most health-obsessed state in the union. It shouldn’t be that hard to find healthy food.

Make sure you try dishes made with local produce. A lot of vegetables are grown right in California, and even the produce at the local big-chain grocery store is better there than most toher places in North America.

Cold-fX is Your Friend

Bottle of Cold-fX

If you’re American, if I say “a pill that prevents colds”, it’s likely that you’d think of Airborne. You’re probably also aware that they recently lost a class-action suit for falsely claiming that it prevents colds. The Center for Science in the Public Interest says that there isn’t any credible evidence that Airborne prevents colds or protects you from germs.

However, if you’re Canadian like me, if I say “a pill that prevents colds”, you’d probably think of Cold-fX. Health Canada, the Canadian equivalent of the American FDA (except that they’re more cautious), has approved their claims that it “helps reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system.”

It’s pricey — a 60-capsule bottle typically goes for slightly under CDN$30 — but I always take it with me for long flights and conferences. I personally recommend it.

Cold-fX is widely available in Canada, and I think it’s also available in several parts of the U.S..

Boozin’

Robert Scoble and Joey deVilla, drunk at Mooseknuckles bar in Austin at SxSW 2008
Scoble and me at South by Southwest 2008, back in March.

Let me cite a passage from my favourite etiquette book, The Modern Gentleman:

Recall the flower of youth, when running on slippery pool decks before hurtling into a cannonball seemed a biological imperative; later in life, wait an extra ten seconds before launching into a graceful swan dive. These boyhood lessons translate into all social behaviors, especially drinking. Be a refined tippler, the part-time, lovable degenerate. Impetuousness ripens into spontaneity, impatience into timely verve, unbridled energy into charisma and elan. Mastering alchohol means picking times to roar, not becoming the nightly wet rag or fun vaccuum. Instead of floundering into slurred oblivion, revel in a sustained buzz of balance and loose chat. Aspire to be “the man that can hold his liqour” as opposed to “that old pathetic drunk”. Get in touch with your chakras and vitality; the venerable vices are not an intrusive competition, but a limbering stretch of control. The ethic of alcohol is about acknowledging personal limits, even as you intentionally step past them.

Since the big Ray Ozzie keynotes are on Monday and Tuesday morning — at eight-freakin’-thirty in the morning — it might be a good idea to go easy on the boozing on Sunday and Monday nights. The big party is on Tuesday night, so be sure to hydrate if you want to catch Microsoft Research’s Rick Rashid’s keynote at 8:30 a.m. on Wednesday.

Oh Yes, the Rumpy-Pumpy

Hallowe'en his-and-hers "plug and socket" costumes

I have two pieces of advice:

  1. Use protection. If you don’t know why, you shouldn’t be doin’ the rumpy-pumpy.
  2. If you’re a straight man, do a gender-check. I remember the incident at Def Con 9 in which a guy got “Crying Gamed” in one of the hot tub — the entire thing was caught on video with one of those camcorders with night vision and a ridiculous amount of zoom, and by mid-morning after the unwitting sausage party, everybody had seen it. If you’re a straight guy, you probably don’t want this to happen to you. If you’re not, give him one for me!

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California Bound (or: I’m Going to PDC2008)

by Joey deVilla on October 19, 2008

The original "90210" cast, with Steve Ballmer's head on Luke Perry's body

Brain in a jar: "PDC2008: Capture the brainpower"My job/conference timing is uncannily good this year. Back in March, my first day on the job at b5media was spent flying to the South by Southwest Interactive Conference in Austin, where I spent the better part of the week conferencing, carousing and establishing accordion-powered bona fides on b5’s dime.

It’s happening again: a week after my first day at Microsoft (which is tomorrow, by the way), I’ll be flying down to Los Angeles to attend Microsoft’s 2008 Professional Developer Conference, a.k.a. PDC2008.

What is PDC?

The PDC is a Microsoft developer conference where they announce major new tools and technologies. It’s been held only when there’s major, bet-the-company stuff to announce. PDCs from previous years were used to announce and provide information on things like:

  • The Win32 API
  • “Chicago”, which grew up to become Windows 95
  • “Windows NT 5.0”, which you might know better as Windows 2000
  • .NET
  • C#
  • Windows XP
  • “Longhorn”, which grew up to become Windows Vista
  • Aero

The last PDC was held in 2005 and it was where they introduced LINQ, Silverlight and ASP.NET Ajax (as well as things that got put on the back burner, such as Hailstorm and WinFS). This PDC will be the first one of the post-Gates era, and it promises to be interesting one.

What’s PDC2008 Going to be About?

Mike Swanson, “Content Owner” for PDC2008, describes it as the “Software Plus Services PDC”. A lot of the announcements that will be made at this PDC will revolve around the apparent “sea change” at Microsoft in the way they think about software, how it’s built and where it runs.

CloudsAmong the things that I expect to see announced and/or covered at PDC2008 are:

  • “A comprehensive services platform”, as Mike Swanson puts it
  • “Red Dog”, which is supposed to be Microsoft’s cloud computing platform
  • Windows 7
  • “Oslo”
  • Silverlight 2
  • The next version of Visual Studio
  • Possibly some stuff about the DLR

(Keep in mind that these are educated guesses and that the last item is my own personal wish. I haven’t been briefed on any of the goodies that Microsoft has up its sleeve; in fact, I don’t even have my @microsoft.com email address, passcard or Borg implants yet.)

When is PDC 2008?

Los Angeles Convention Center with PDC05 banner

PDC2008 starts on Monday. October 27th and runs to the end of Thursday, October 30th and takes place at the Los Angeles Convention Center. I’m going to catch most, but not all if it — I’ll be at Cory Doctorow’s wedding the night before and will miss the Monday morning keynote, where Ray Ozzie is expected to make some pretty big announcements. I land at LAX at 11:00 a.m. and will report from the conference (and the extracurricular activities!) from Monday afternoon onward with stories, photos and probably some audio and video as well, with my trusty new travelling accordion by my side.

More Information on PDC2008

For more information about PDC2008, check out these sites:

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