social networks

Why You Should Keep Your Facebook Profile Private

by Joey deVilla on August 20, 2010

A hilarious worst-case scenario involving Facebook and a job interview. Contains some weird adult situations, which is why it’s so funny:

Found via Gizmodo.

This article also appears in The Adventures of Accordion Guy in the 21st Century.


The “Social Media Revolution 2” Video

by Joey deVilla on May 17, 2010

It’s Mesh week here in Toronto! Today, the developer-and-creative-focused MeshU conference takes place, followed tomorrow and Wednesday by the social-media-and-marketing focused Mesh conference. I’ll be in the audience at MeshU, and tending the Microsoft lounge (and the cocktail parties) at Mesh. If you’re attending, please say “hi!”

In the spirit of Mesh, I present Social Media Revolution 2, the follow-up to last year’s Social Media Revolution video, produced by the people behind the book Socialnomics (written by Erik Qualman, who blogs here). Whether you’re looking for little facts and statistics for a presentation, need some infotainment to get the week started or both, this video is for you!

(Want to feel old? The music track for the video is Fatboy Slim’s Right Here Right Now, which is from the album You’ve Come a Long Way, Baby, which is 12 years old. Yowch.)

This article also appears in Canadian Developer Connection.


Welcome to another installment of Counting Down to Seven, a series of articles about mobile app development that I’m writing as we count down the days to MIX10, when we reveal more about the up-and-coming Windows Phone 7 Series.

"Counting Down to Seven" badgeA report from Nielsen – as in the ratings company that got their start with television – says that women use mobile devices for social networking more than men do and that the lion’s share of mobile social networking isn’t done by Millennials (see the previous article in this series).

First, the women: 55% of the people in their study who said that they use social networking software and sites on their mobile phone were women, while the remaining 45% were men:


Second, age: according to Nielsen’s study, the age group who used their mobile devices to social network the most were between the ages of 35 and 54, closely followed by the 25 – 34 group.


More stuff to consider as you think of applications to build for Windows Phone 7: what are you writing for women between the ages of 25 to 54?

This article appears in Canadian Developer Connection.


Sacha Chua’s “The Shy Connector”

by Joey deVilla on November 25, 2009

My friend Sacha Chua is not someone who you’d think of as an introvert, but she is. Hang out in Toronto’s tech scene and sooner or later, you’ll catch one of her presentations, which she does with all with the energetic bounce that is her stock in trade. She considers technology evangelism and outreach not just part of her job, but part of her life. She has hundreds of blog subscribers, Facebook followers and LinkedIn contacts, and her Twitter followers number in the thousands. Despite all her public appearances, blog entries, and vast social network, she’s still an introvert.

There’s a reason the saying “It’s not what you know, it’s who you know” has endured: it’s true (so true, in fact, that Malcolm Gladwell has done quite well for himself telling stories based on this particular nugget of wisdom). Wonderful things arise from opportunities, opportunities often come from connections and the some of the best connections are “weak ties”: those casual acquaintances who exist slightly outside our regular circles and who thus have information that we might otherwise never acquire. For a madly-grinning accordion-playing extrovert like Yours Truly, gathering weak ties is quite easy, and I’ve parleyed many a weak tie into an opportunity.

But what if you’re not an extrovert? Can introverts make the connections that can make the difference between getting by and getting ahead? The answer is yes, by playing to introversion’s strengths, taking advantage of some tools and following the steps in Sacha’s presentation, The Shy Connector, which I’ve included below:


This article also appears in The Adventures of Accordion Guy in the 21st Century.


Future Man Tried to Warn Us

by Joey deVilla on February 23, 2009

Early 1960s businessmen talking to man in astronaut suit: "So you're saying people will 'tweet' what they're eating for breakfast?" "And 'upload' pictures of their breakfasts to a 'Facebook'?" "And other people will look at the breakfasts and make comments?" "No offense, future man, but is everyone in your time retarded?" "Sorry to burst your bubble, dudes, but you asked. Yes, that's the future."
Click the photo to see its source.


A ThirdAge/JWT Boom study has data that suggests that “people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services.”

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