Speaking with reporters on the opening day of the CEATEC exhibition in Chiba, Japan, Eric Kim, senior vice president and general manager of Intel's Digital Home Group, today praised Apple Computer Inc. for successfully integrating computers and consumer electronics with its iPod digital music player and iTunes online store, which use proprietary standards.
However, at the same time, he also called on Japanese consumer electronics makers to adopt open standards centered on Intel's own Viiv platform for PCs running Microsoft Corp.'s Windows operating system.
Intel's going to have a lot of these "Lost in Translation" moments, where they attempt to serve (and praise) one small customer (Apple) who has been pummelling a lot of their larger customers in the converging consumer electronics business (Everybody Else).
Take, for example, this business of "open standards." If Viiv was really an open standard, then I could mix and match chip suppliers (swapping out Intel for AMD) and operating systems (Ubuntu Linux rather than Windows XP Media Center or Vista). Sure, Viiv is more open than the iPod/iTunes/iTunes Store system, but not so open as to release a company like Sony or Dell from vendor lock-in with Intel and Microsoft.