CBS Digital Has a Self-Esteem Problem

Combine the agility of a Big Content giant with the depth of a Wall Street operator, and you get this:

The important thing is that we get confidence internally on a set interactive strategy that will immediately change and be organic as we grow. From there we can think about how we can execute on this as a team.

That's the new prexy of CBS Interactive, Quincy Smith, demonstrating many things:

  • What passes for insight on Wall Street
  • The decline of the English language
  • The clear fact that most business journos won't dig more than skin-deep when confronted with this kind of substance-free blather
  • Big Content's palpable desperation at figuring out how to compete in the digital world

Matthew Ingram savages this quote in the manner it thoroughly deserves.


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