YouTube Being Used in Call for Crime Witnesses

I saw this story on the local news in Toronto, but it's now caught the attention of the New York Times:

When Detective Sergeant Jorge Lasso of Hamilton, Ontario, wanted to circulate a surveillance video while investigating an apparent murder near a hip-hop club, he thought of his own children, who are in their 20s.

“They get all their news from the Internet,” he said. “I realized if I was going to communicate with this demographic, we were going to have to go that way.”

So rather than just giving the video — which shows two men whom the police want to question entering a nightclub — to local television stations Sgt. Lasso also posted it on YouTube.

Here's the video in question:

As Federated Media puts it: “Another example of crowdsourcing, but then good police work always has been.”