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Guy Kawasaki on Getting the Most out of LinkedIn

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My role model, Guy Kawasaki, has written up an excellent article on how to maximize your LinkedIn account (you have one, don't you?). He says that you can use it to…

  • Increase your visibility
  • Improve your connectability
  • Improve your Google PageRank
  • Enhance your search engine results
  • Perform blind, “reverse,” and company reference checks
  • Increase the relevancy of your job search
  • Make your interview go smoother
  • Gauge the health of a company
  • Gauge the health of an industry
  • Track startups
  • Ask for advice
  • Integrate into a new job
  • Scope out the competition, customers, partners, etc

It certainly makes me want to update my profile this weekend.

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