Guy Kawasaki on Getting the Most out of LinkedIn

LinkedIn logo.

My role model, Guy Kawasaki, has written up an excellent article on how to maximize your LinkedIn account (you have one, don't you?). He says that you can use it to…

  • Increase your visibility
  • Improve your connectability
  • Improve your Google PageRank
  • Enhance your search engine results
  • Perform blind, “reverse,” and company reference checks
  • Increase the relevancy of your job search
  • Make your interview go smoother
  • Gauge the health of a company
  • Gauge the health of an industry
  • Track startups
  • Ask for advice
  • Integrate into a new job
  • Scope out the competition, customers, partners, etc

It certainly makes me want to update my profile this weekend.