My role model, Guy Kawasaki, has written up an excellent article on how to maximize your LinkedIn account (you have one, don't you?). He says that you can use it to…
- Increase your visibility
- Improve your connectability
- Improve your Google PageRank
- Enhance your search engine results
- Perform blind, “reverse,” and company reference checks
- Increase the relevancy of your job search
- Make your interview go smoother
- Gauge the health of a company
- Gauge the health of an industry
- Track startups
- Ask for advice
- Integrate into a new job
- Scope out the competition, customers, partners, etc
It certainly makes me want to update my profile this weekend.
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