Why is my photo in CITEworld’s article about Satya Nadella’s memo?

Rodney Buike, who used to work with me on Microsoft Canada’s Developer and Platform Evangelism Team, pointed me to this article in CITEworld that features a photo of Yours Truly. It’s from July 11th, and it’s about Microsoft CEO Satya Nadella’s July 10, 2014 company-wide email, titled Starting FY15 – Bold Ambition & Our Core:

joey devilla in microsoft citeworld article

The photo accompanying CITEworld’s article is of Yours Truly, and was taken in September 2009, when Microsoft Canada hired Kris Krug (who always takes excellent pictures, especially of me) to get photos of the evangelism team outside the Vancouver edition of the TechDays Canada 2009 conference. They could’ve used the many photos that Microsoft provided along with Nadella’s letter, but for some reason, they went with the photo of the Microsoftie with the accordion making a smoochie-face.

My best guess is that the image of someone in a bright orange Microsoft shirt (which I loved) playing accordion reflected the message in Nadella’s email: a new, different, unexpected Microsoft, committed to a change in direction and being “the best place for smart, curious, ambitious people to do their best work”. I can get behind that.