Around this time last year, Nielsen’s U.S. Digital Consumer Report estimated that 65% of Americans — about two-thirds — owned a smartphone. Data from comScore’s MobiLens and Mobile Metrix surveys shows that this percentage has grown, with an estimated 75% of Americans owning smartphones during the period from October through December 2014.
The top smartphone vendor for that time period was Apple, who claimed 41.6% of America’s smartphone subscribers, followed by Samsung, with 29.7% of the market share. The next three OEMs, LG, Motorola, and HTC, trailed distantly with single-digit shares of the market, and the remaining vendors accounted for the final 11%.
Android was the number one platform with 53.1% market share, followed by iOS with 41.6%. The two top players dwarfed the rest of the field, which includes Windows Phone at 3.4%, BlackBerry at 1.8%, and Symbian just hanging on with one-tenth of one percent of the market.
Facebook was the app most used by Americans, reaching 70.2% of the app audience, with a nearly 20-point lead over the runner-up, YouTube, with 52.5%.