Infographic: User reviews are the king

If you’re reading this blog, chances are that you often check the reviews before you buy something, whether online or in a brick-and-mortar establishment. I always see what the reviews are before buying something at Amazon, usually check the reviews for restaurants and hotels that are new to me, take the temperature of a film on Rotten Tomatoes, and even at the local craft beer pub where Tampa’s monthly Ybor Tech OpenHack get-together (New World Brewery; 4.6 stars on Facebook, 4.2 stars on Yelp), I’ve pulled out my phone to check reviews when faced with a menu of unknown ales and stouts.

I’m not telling you anything new by saying that in a world with nearly ubiquitous networked computing, reviews are crucial to bringing in new business. What might be new to you are the numbers behind reviews, but you can discover them in Website’s User Reviews are the King, which collects data from 30 sources and brings them together into a single infographic.

Here’s a preview of the infographic. Click it to see the whole thing:

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