…that’s when you get creative:
TechCrunch’s article on scooter rental company Bird laying off 23% of their staff opens with this line:
Shared micromobility company Bird plans to layoff 23% of its staff, according to tech layoff tracker Layoffs.fyi.
Apparently “scooter rental” — a more accurate description of Bird’s business — wasn’t “TechCrunchy” enough, so they went with the phrase “shared micromobility company,” a case of title inflation that will someday join the ranks of “sanitation engineer.”