Career What I’m Up To

I’m Unified API’s developer advocate!

And hey, I work for a company with an octopus mascot!
I knew that office art would come in handy.

Long story short: I’m joining Unified API — or “Unified” for short, online at —as their Supreme Leader of All Things Developer Relations. That’s not my official title, but it’s the most accurate description of my role.

Unified’s product, like the best startup products, is something its founders needed but couldn’t find, so they made it: a unified API.

It’s a way to call all a whole lot of SaaS APIs from all sorts of categories — HR, ATS, CRM, marketing, authentication — from a single API.

Unified API’s founders, CEO Roy Pereira and CTO Alexey Adamsky.

If you’re going to join a startup, you had better believe in the founders, and I believe in Unified’s founders, CEO Roy Pereira and CTO Alexey Adamsky. I know them from when I live in Toronto — Roy from Toronto’s strong startup scene and its then-monthly DemoCamp gatherings…

…and Alexey, who developed one of the apps that I regularly showcased when I was Microsoft Canada’s breadth developer advocate for Windows Phone 7:

I’ve also had the pleasure of meeting and being vetted by Unified’s Head of Marketing, Kailah Bharath and Head of Sales Michelle Tomicic:

Unified’s Head of Marketing Kailah Bharath and Head of Sales Michelle Tomicic.

And yes, with the addition of Yours Truly, that’s the entire company. I’m back in startup mode!

The Pragmatic Engineer’s chart comparing working at a startup
vs. working in big tech. Tap to view the source.

It’s going to be an interesting change of pace, moving from a big tech company to a small and scrappy startup, but part of the allure is the adventure. As Gergely “Pragmatic Engineer” Orosz puts it, the good part about startups is that they’re are amazing places to learn in, and you can make a large impact and directly influence the company.

Of course, adventure doesn’t come without a “risk tax.” Being in a startup can be unsettling: there’s less financial stability, you can’t “coast,” and you’re always looking over your shoulder for the ever-present spectre of potential failure. But I prefer to live by this Venn diagram:

Unified is based in Toronto, but I will remain based here in “The Other Bay Area,” Tampa Bay, operating from my home office, pictured below…

My home office, where the developer relations magic happens!

I’m going to spend a lot of time going over Unified’s documentation, SDKs, blog, white papers, dashboard, and every other part of the developer experience and do what I can to make a great developer tool even better!

I’m looking forward to the adventure with Unified!

2 replies on “I’m Unified API’s developer advocate!”

Congratulations! Looking forward to hearing the next chapters in your adventure.

[…] As Unified API’s newest member and Supreme Developer Advocate, I have a lot of work ahead of me — and a lot of note-taking. So I customized a notebook from a Scrum software vendor (I can’t even remember when I got it) with Unified’s octopus logo (see the photo above) and have been taking furious notes. As a result, I’m retaining what I’m learning, which is very, very important at this very early stage in the game. […]

Comments are closed.