The New Microsoft Ads: Why Didn’t They Just Start With These?

by Joey deVilla on September 19, 2008

“I’m a PC, and I’ve been turned into a stereotype,” says the John Hodgman lookalike at the start of Microsoft’s new Seinfeld-free commercials. Then they jump to all sorts of people saying “I’m a PC”.

The message is simple: PC users aren’t all nerdy puffy white guys in tweed suits — many different people use PCs and they leading interesting lives and do cool things with them. If the goal of Microsoft’s new ad campaign is to counter Apple’s “I’m a Mac/I’m a PC” ads and rehabilitate Microsoft’s and Windows’ sagging image, these ads are doing a much better job than the Seinfeld/Gates” ads (here’s the first ad, here’s the longer follow-up) about nothing.

Take a look:

What do you think?

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