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Pete Forde

The “employment.nil?” Ruby Job Fair

by Joey deVilla on June 9, 2009

employment_nil_floor

One of the pillars of the Toronto developer scene is the Ruby/Rails community. They’re an active, engaged, hard-working bunch who work without the direct benefit of a large organization like The Empire or its resources (they do, through people like Yours Truly and Nik Garkusha, Microsoft Canada’s open source go-to guy, get some indirect support). They – through the efforts of people like Pete Forde and the Ruby local heroes at Unspace – know how to maximize grassroots organization and harness them into industry-leading events like last year’s RubyFringe and the upcoming FutureRuby conference.

meghann_and_pete

It should therefore not be a surprise that when Pete and company got the idea to help out their fellow Ruby developers during the econopocalypse with a job fair – employment.nil? — they’d take the standard techie job fair formula, turn it upside down and make it their very own. They chose the Gladstone Hotel in Toronto’s hip West Queen West neighbourhood, which is better known as a venue for karaoke, rock bands and burlesque (in fact, I’ve performed in all three kinds of shows there) than for computer and IT-related employment fairs.

 unspace

This was not your typical job fair. It didn’t have any of the fancy display stands that you normally see on the exhibition floor at tech conferences. Instead, both job-seekers and small companies were told to build poster board displays, a la high school science fairs.

shindig

Another rule: no computers allowed! Even iPhone apps were considered “cheating”. The closest you were allowed to get was using whiteboards or pen and paper for “live coding”. This wasn’t about staring at computer screens, but people talking to other people – people who were passionate about the Ruby programming language and its associated frameworks, libraries and communities.

postrank

An excerpt from the sign-up page for employment.nil?:

Let’s face it: it’s better to be a Ruby developer than a car manufacturer in 2009, but things have definitely slowed down — for everyone. And yet, there are solid reasons why this is an excellent time to start new projects, launch companies, and create new markets. By definition, Ruby has been adopted by creative individuals that grew frustrated with risk averse bureaucracies.

We believe that there are huge number of opportunities to be found during this economic downturn, both for freelance developers and aspiring entrepreneurs alike. As with most tragic historical near-misses, there are just a huge number of connections that aren’t made even in our own collective back yard.

terry_smith

More from the job fair’s site:

That said, we also believe that Ruby people are determined self-starters that aren’t afraid to self-promote. Anything worth doing in life requires hard work and sacrifice. Sadly, while many developers are patient and willing to think orthogonally, we rarely get an opportunity to practice the other more social skills which make us desirable as team members, project managers, and co-founders. Unless we overcome our shyness and learn to speak eloquently about our experience and skill sets, we have nobody to blame for our work prospects but ourselves.

Our solution is to gather students, developers, development companies, and of course project leaders and company founders for a good old-fashioned career fair.

As you can see from the photos, there were different kinds of booths set up. There were those for companies looking to hire some Ruby developers…

mulder_consulting

and those deidicated to showcasing some interesting application of Ruby, such as lojacking iPhones:

tony_thompson

…or HacklabTO’s own Jed Smith showing how we harness Ruby to drive our laser (yes, we’ve got a laser etcher/cutter!):

ruby_laser_awesome 

And some booths were set up by Ruby programmers showcasing their own work and who were looking for a job:

talha_syed_1

 talha_syed_2

dan_mcgrady

The event wasn’t just noticed by the Ruby community, who filled the room throughout the 11 a.m. to 6 p.m. course of the event. Late in the afternoon, Ontario’s Minister of Small Business and Consumer Services, Harinder S. Takhar, paid a visit to the job fair.

meghann_pete_minister

Pete, ever the gracious event curator, took Mr. Takhar to several booths, introducing him to their owners, who were only too happy to show the Minister their Ruby-related work. Here’s Andrew Burke of Shindig, showing him the projects he’s taking on in his independent software consultancy:

andrew_minister

Here’s Kieran Huggins showing Mr. Takhar his work in MyTTC.ca:

minister_kieran

I’m sure that grassroots high-tech events with a strong “indie” aesthetic are outside the Minister’s everyday experience, but he seemed pretty impressed with the event: a dedicated group of nerds building software and careers using only laptops, stuff you can download for free and their brain cells.

minister_presentation

Here’s Pete explaining the local Ruby developer scene and the concept of open source software to Mr. Takhar:

pete_minister

And here’s Mr. Takhar presenting Pete with an award of recognition for Unspace for putting the event together. At that point, I broke out the accordion and played For He’s a Jolly Good Fellow, partly for the Minister for showing up on a Saturday afternoon, but partly for Pete for putting the event together.

 pete_minister_certificate

Here’s a close-up of the award:

award_of_recognition

It reads:

Award of Recognition

On behalf of the Government of Ontario,
I am delight to extend my congratulations on the
Employment.nil?
First Toronto Ruby Job Fair

Unspace Interactive Inc.

Our government recognizes the importance of new and creative opportunities for
business. Building a business requires vision and dedication. I applaud your work and
success in web consulting through your team of industry-leading developers and
designers under one roof.

Please accept my best wishes for continued success.

Harinder S. Takhar
Minister of Small Business and Consumer Services
June 06, 2009

Congratulations to Pete, Meghann Millard, all the folks from Unspace and the Toronto Ruby community on a job well done!

The Photo Gallery

I took a lot of photos at employment.nil? and shared them in a Flickr photoset, which you can also view in the slideshow below:


Created with Admarket’s flickrSLiDR.

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“employment.nil” – The Toronto Ruby Job Fair

by Joey deVilla on May 29, 2009

employment_nil

If programming in Ruby is your thing and you’re looking for work or workers, you should mark Saturday, June 6th on your calendar. That’s when employment.nil, Toronto’s first Ruby job fair, takes place at the Gladstone Hotel.

Organized by Pete Forde and the folks at Unspace – the local Ruby heroes behind things like the FutureRuby conference – employment.nil is an old-school job fair for Ruby programmers. In fact, it’s so old-school that no computers of any kind are allowed. If you’re looking for work, bring printouts of your code and be ready to write out ideas with pen and paper. If you’re looking for people to work for you, you can set up a booth, grade school science fair-style.

Want to find out more? Check out the employment.nil article in Rethink, Unspace’s blog.

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My Afternoon at MeshU

by Joey deVilla on April 11, 2009

This article also appears in Canadian Developer Connection.

I caught the afternoon sessions of MeshU, the day of workshops that precedes the Mesh Conference. MeshU had three tracks – Design, Development and Management – and I chose to attend the sessions in the Development track.

Leigh Honeywell at her presentation at MeshU

Leigh Honeywell on Writing Secure Software

First up was HackLabTO cofounder Leigh Honeywell, (pictured on the right) whose presentation was titled Break It to Make It: Writing (More) Secure Software. She works at the MessageLabs subsidiary of Symantec, which makes security products for email systems, and before that, she worked as an independent security consultant. Simply put, security is both her job and her hobby.

Leigh provided an informative and entertaining summary of the most common security vulnerabilities in applications and the recommended best practices for writing secure apps. Here’s a photo of her slide showing OWASP’s ten principles that you should follow in order to write secure applications:

"10 Principles" slide from Leigh Honeywell's security presentation at MeshU 2009

The ten principles are:

    1. Minimize attack surface area
    2. Establish secure defaults
    3. Least privilege
    4. Defense in depth
    5. Fail securely
    6. Don’t trust services
    7. Separation of duties
    8. Avoid security through obscurity
    9. Keep security simple
    10. Fix security issues correctly

She also covered what OWASP considers to be the current top ten vulnerabilities:

    1. Cross-site scripting
    2. Injection flaws
    3. Malicious file execution
    4. Insecure direct object references
    5. Cross-site request forgeries
    6. Information leakage / improper error handling
    7. Broken authentication and improper error handling
    8. Insecure cryptographic storage
    9. Insecure communciations
    10. Failure to restrict URL access

writing_secure_code

At the end of her presentation, Leigh listed a couple of books that she considered to be valuable security references. One of them was Writing Secure Code, Second Edition, written by Michael Howard and Steve Lipner and published by Microsoft Press.

This was a surprise to many people in the audience, the majority of whom were not building apps on Microsoft technologies and generally (and often mistakenly) think of the term “Microsoft” being synonymous with “insecure”. A number of people chatted with me after the presentation and it seemed like this was one of many things from Microsoft that caught them by surprise, along with other unexpected things including the MS-PL license, CodePlex and the Open Source Lab, the new emphasis on standards and interoperability…and hey, even taking on “unlikely” evangelists such as David Crow and me.

Here’s her slide deck:

Pete Forde Does the iPhone Dance

Next was Pete Forde, one of people behind the development shop Unspace and the RubyFringe and FutureRuby conferences. He started his presentation, Is That an iPhone in Your Pocket, or are You Just Happy to See Me?, with a Napoleon Dynamite-esque dance number set to the tune of Start the Riot by Atari Teenage Riot. Here’s the video of the dance that Leigh Honeywell shot:

And here’s the video that I shot:

Pete’s presentation covered the options that developers have when building iPhone apps. For the curious, here’s the deck he used:

The one thing that he wanted you to take away from his presentation is, in his own words:

Consider iPhone web applications and side-stepping the iTunes Application Store (and their 30% gross cut) completely.

The one thing that I took away from the presentation (in addition to the one above) was that it’s not all smiles and sunshine in iPhone development land. Yes, the iPhone provides an excellent user experience and the App Store has been a hit with the customers and many developers. However, a good chunk of Pete’s presentation was about how some of the biggest obstacles for iPhone developers come from Apple itself; I’ve heard that there were similar grumblings at an iPhone developer meetup that took place later in the week. I think that there are some things that Windows Mobile developers (and the Windows Mobile team at Microsoft) can learn from these obstacles, and I’m going to write about them in a later article.

Chris Wanstrath and the Story of GitHub

Chris Wanstrath The final presentation of the afternoon, Building a Business with Open Source, was given by Chris Wanstrath of GitHub, a hosting service for software repositories created with the Git distributed version control system. There are a number of open source projects hosted on GitHub, including one you might not expect: Microsoft’s very own IronRuby.

Chris explained that GitHub was an answer to a problem that he and his friends had: they were working on a number of open source projects, so many that managing them was “beginning to wear them down”. GitHub was created as a solution to that problem: it took care of the tedious parts of source code management so that they could focus on their code.

Although GitHub hosts a number of open source projects and uses Git, which is open source, it is not open source. Chris explained that managing an open source project takes up more time that he or the others on the team have. “Ironically,” he said, “starting GitHub has given me less time to work on open source.” After hinting at his dissatisfaction with the GNU General Public License, an audience member asked "Does the GPL cause you nightmares?"

“Yes,” he replied, after which he endorsed his preferred open source license. “MIT license all the way,” he said.

Octocat, GitHub's mascot To promote GitHub, they took an approach that was closer in spirit to evangelism than standard marketing. “Companies still believe in old-school advertising, and they also think that what works offline works online,” he said. So they rely on the standard offline methods of promoting their wares: advertisements and marketing campaigns. In the online world, people trust their peers, so they opted for an approach that he called “guerilla marketing”: instead of spending money on ads, they spent money to hang out with developers, buy them beer and pizza and provide “a human face” to GitHub. He summed up the approach with a good one-liner: “Who knew that actually spending time with your customers would be good for business?" A great point, especially in today’s word-of-mouth-y, interconnected world.

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