rspec::table Employment (or: Ruby Job Fair)

Rspectable employment

It’s Ruby Job Fair time! This Friday, May 20th, from 5:30 p.m. to 7:00 p.m., at the offices of Accordion City-based development shop Unspace (342 Queen Street West, just above the LuluLemon store), rspec::table, a.k.a. The Third Ruby Job Fair will take place. If you’re a Ruby developer looking for work, you also want to be at rspec::table. If you’re curious about developing in Ruby, guess what — you should also drop by rspec::table!

Shopify logo banner

Among the employers who’ll be present at rspec::table will be my employer, Shopify. We’re sending a couple of people, including developer advocate Edward Ocampo-Gooding, down to Toronto to chat with developers and see who’s got the chop and the interest in working for the company who’s making the only ecommerce platform that matters. If you’d like to work for one of Canada’s most promising startups (who also recently landed $7 million in series A funding and hired Canada’s best tech evangelist), you should come to rspec::table and talk to Edward about Shopify!

Rails Pub Nite: Bruce Lee holding Rails nunchuks

At 7:00 p.m., the event will shift gears and become a special edition of Rails Pub Nite, the monthly get-together or Rails developers and their friends. This special edition will be an “afterparty” held on Unspace’s rooftop deck, which offers a stunning view of downtown Toronto that gets even more stunning as the sky gets dark. Free food and drink will be provided, and having attended a number of Unspace catered events, I can assure you that they’ll be good. The fun will continue until 11:00 p.m..

By the way, the regular edition of Rails Pub Nite, which takes place on the third Monday of every month, is still taking place tonight at its usual digs: The Rhino (1249 Queen Street West) from 7:00 p.m. – 11:00 p.m.. If I were in town, I’d be there.

If you’d like to attend rspec::table, you need to register (it’s a mere $5.00 to register)! If you want to attend the Rails Pub Nite afterparty, you also need to register (it’s free)! To register, go to rspec::table’s Guestlist page — and hurry before the tickets run out!


Technologic’s Inaugural Gathering

technologic logo

Last night, I helped my friends at Unspace with the inaugural session of Technologic, their new monthly series of gatherings that’s part cocktail party, part mini-conference, part salon (in the sense of bright people getting together informally to share ideas rather than in the hair salon sense).

Unspace's "pinball room", filled with nerdy partygoers.

The event was held at their office, which is located in Toronto’s Queen West, a neighbourhood that mixes boutique-type shops, resto-bar/night club type-places and a number of start-ups and tech consultancies.

Unspace's boardroom, converted into a bar, filled with nerdy partygoers

Unspace have strong ties to the Toronto developer community and a reputation for putting on some of the best indie developer conferences around, having set the bar rather high with RubyFringe and FutureRuby. Technologic is but one of their big plans for the coming year, and these plans are going to make Toronto’s developer scene even more interesting. Better still, they’ve invited me to help out with these events whenever I’m available. Looks like I’m going to be the Microsoft go-to guy at these events, as well as someone you talk with about development, the industry, or whatever else you like.

Unspace's kitchen, with the catering crew preparing food

There were no pizzas, box lunches or other food typical of developer gatherings. They did charge a cover, but it went to good use – they got a catering service to make use of their kitchen (Unspace’s office could easily be converted into a very sweet downtown condo) and crank out some excellent hors d’oeuvres: chili meatballs, chorizo sausage, egg rolls, mushrooms and goat cheese in pastry and my favourite: puff pastry filled with bacon custard. I will have to atone for my dietary sins in the gym this weekend.

Unspace's bullpen, cleared of desks and filled with Technologic attendees

The photos above and below show the Unspace bullpen. Normally it’s packed with desks and bookshelves, but they cleared the room in order to create a makeshift standing-room-only conference space, with a riser at one end of the room functioning as a stage. With the initial drinks and food served, the attendees were herded here so we could start the presentation portion of the evening.

Unspace's bullpen, cleared of desks and filled with Technologic attendees

It started off with a quick intro by Unspace partner and master planner of all events social, Meghann Millard:

Meghann Millard onstage

And with the quick intro out of the way, Reg “raganwald” Braithwaite took to the stage for the first lightning talk.

Reg Braithwaite giving his presentation

Reg’s talk was titled Bullshit, and it was about how many of the popular beliefs held by computer programmers may just be that. Sure, we believe that object-oriented programming makes us more productive than structured programming, but can we actually prove it? Or that you can be more productive or less error-prone or some other superlative in programming language X than programming language Y? Or that pair programming produces benefits other than preventing you from constantly checking your email or idly following Digg/Reddit/Hacker News links?

As you can see in the photo below, taken during Reg’s presentation, the topic gave them considerable food for thought:

Reg Braithwaite's audience, a packed room of nerds, as seen from the stage area

Next up was Unspace partner Pete Forde, who talked about one of Unspace’s current projects, a web application that lets people who make TV shows and films find music for the soundtracks based on criteria like style and mood.

Pete Forde showing off the screens from the music web app

The application makes great use of HTML5 to create a slick yet usable user interface that would’ve been all but impossible in web pages only a little while back.

I got called into my role as “Guy who can kill time onstage while the big presenter sets up” and a couple of jokes and a performance of the Oompa Loompa Service Pack 2 song later, Rails core team/Merb Guy/jQuery core team guy Yehuda Katz took the stage for the big presentation, titled Explaining What You Do.

Yehuda Katz giving his presentation with a slide in the background that reads "Explaining What You Do"

This was a non-technical talk for techies and focused on explaining to laypeople – specifically, the creatives and “suits” with who we work or who are our clients – what it is we do and what the technology we work with does. All too often, we techie types take a techno-snobbish, high-priesthood kind of attitude and expect laypeople to learn about our world, all the while refusing to learn about their work. Yehuda’s talk was about the first step in fixing that relationship and explaining our work to laypeople so that we can work with them better. I certainly hope that it’s not the last time he gives this talk – there are a lot of developers who need to hear this message.

The bar at Technologic

With the presentations done, it was back to the cocktail party / salon aspect of the night, with good food and drink, good conversation and great people to share both with. A number of people asked me for a quick Windows Phone 7 demo, a request that I’m always happy to oblige, and I helped point people with questions about various Microsoft tools and technologies (namely ASP.NET MVC and Azure) in the right direction. It’s also good just to hang out with the folks who make Toronto’s tech scene fun, interesting and motivating.

Kudos to Unspace for putting on a great event! When I find out the details of January’s Technologic, along with the other things that Unspace is planning, I’ll let you know – I’d love to see you there!

Want to Find Out More About Technologic?

technologic site

Check out their site at, and also keep an eye on their Twitter account (@technologicto) as well as their hashtag (#technologicto).

This article also appears in Canadian Developer Connection.


CUSEC 2010 Keynote: Pete Forde – “NSFW”

Pete Forde, standing at the lectern, giving his keynote at CUSEC 2010

Here’s the second in my series of notes taken from keynotes at CUSEC 2010, the 2010 edition of the Canadian University Software Engineering Conference. These are from NSFW, a keynote given by my friend Pete Forde, partner at Unspace and one of the bright lights of Toronto’s tech scene.

My notes appear below. Pete’s posted his slides, notes and URLs online; be sure to check them out.


“This talk is going to be adult,” began Pete. “If you can’t handle it, you should probably leave. I’ll buy you a Dasani afterwards.”

  • I’m a partner at Unspace
  • I’m a software developer, have been for a long time
  • But deep down, I want to be a designer
    • I have no formal training — I can’t draw; I can’t paint
    • I see life as a series of carefully-executed series of five year plans
    • I dropped out of high school 20 minutes before the final exam; I told the principal that I didn’t want him to take credit for future success
      • I don’t recommend this; it’s probably not repeatable, not even by me
  • You – as engineering and computer science students –- are better educated than me
    • “You probably know math and stuff”
  • In the past, I was a punk, and many other things
    • I’ve been a musician
    • I’ve also been a zine publisher
    • I’ve tried on a lot of things to see if the shoe fits
    • I’ve had an interesting run
  • When I get to the end of 5 years of doing something, I review what I’ve done
    • I’ve had 5 years of doing software at Unspace – what now?

On Pete

 Pete Forde, standing at the lectern, giving his keynote at CUSEC 2010

  • My dad’s an engineer, and as such, is a perfectionist
    • Engineers are by and large pedantic control freaks — and that’s okay, we need you to be that way!
  • I’ve discovered that I’m a starter, not a finisher
  • This tendency has put me at odds with my family and I used to feel really guilty about it
  • Now I realize is that you need to play to your strengths — recognize that you have an instinct, and harness it!
  • Is what you’re doing against the grain?
    • "There’s no time like the present to get your life on track"
    • "I could have saved myself a lot of time if I could talk to my present-day self"
  • As a starter but not a finisher, I realized that I had to recruit doers, people who could take my ideas and run with them
  • I am an introvert
    • See the article in The Atlantic, Caring for Your Introvert
    • So what am I doing onstage?
    • People who appear practiced onstage look that way because they are practiced

On Success

  • Steve Jobs says: “Find what you love”
    • People confuse “successful” with “happy”
    • Are you putting your life on hold to go and make your paycheque?
    • I’m convinced that many financially successful people are unhappy and bitte
  • Malcom Gladwell’s The Sure Thing
    • It paints a different picture from the one we see in the media of the entrepreneur as daring, as a “cowboy”
    • Entrepreneurs who became empire builders turned out be highly risk-averse
    • Their success comes from seeing opportunities in arbitrage and taking advantage of them
    • Consider John Paulson:
    • These men are predatory entrepreneurs in my opinion
    • Do they really need billions?
    • Maybe they don’t do it for evil – perhaps it might be for the thrill
  • Don’t want to model himself after these people
    • There’s a line written by Seth Tobocman, who wrote the comic book World War 3: "You don’t have to fuck people over to survive."
    • My twist on that is "You don’t have to fuck yourself over to be successful."
  • Who would I rather model myself after? Steve Jobs
    • He said: “Good business makes for good art”
  • Another good bit of advice comes from Andy Warhol: “Think rich, look poor.”
  • On Being an Artist
    • There used to be a harsh disciplinary division between technology and art and it’s reflected in code and art
    • Different now in the era of Rails
    • I like holding parties and inviting all sorts of people: if you put interesting people together from all walks of life, you’ve got a catalyst for change in your living room
    • The lines are blurring: we’re all artists now
  • Consider these guys

On Starting Up

  • How Unspace came to be
    • It started 5 years ago with 2 friends in 170 square feet of space
    • “There wasn’t enough room to lie down and make a snow angel”
    • Everything that happened in those first years was "path of least resistance"
    • We had this weird notion that Unspace would be worth nothing and function as a quasi-legal organization whose reason for being was so that we could write off tech toy purchases
  • We got lucky: Two founding partners — moved on to other things
    • One of them has since moved on, regrettably, to Ashley Madison
    • Choosing partners was important decision
  • Optimism springs eternal among entrepreneurs: there’s always that feeling that nothing can go wrong
  • Daniel Tenier says: “Partnerships suck”
    • It’s important to make your agreements explicit
    • Don’t be afraid to discuss bad stuff
    • Write everything down
    • You can’t make it work at all costs – you need to know when to walk away
    • Try to get to the bottom of questions like "What’s your definition of success?" Of failure? What’s the sunset clause? What’s the shotgun clause?
    • If you absolutely don’t need a partner, go it yourself (I myself, since I’m not a finisher, need a partner)
    • Look up what Chris Dixon has written about founder vesting

On Products

  • Most consulting companies start as product companies that were broke
  • Consulting is “kind of like a drug” — it keeps the fix coming

On Customer Development

  • You need to read Steven Gary Blank’s The Four Steps to the Epiphany
  • The ideas in this book led to the feeling in venture circles that customer development is a good thing
  • If you’re starting a company that sells things to people, read it!


Pete Forde, standing at the lectern, giving his keynote at CUSEC 2010

  • Seth Godin says this of leadership: It’s about painting a picture of the future for other people and then leading them to it
  • Back in 2004, things went terribly wrong
  • I partnered with my friend Ryan, and it lasted a month
  • I had “lots of partners” – it was hard to get things done
  • Having a captain is good
  • In addition to being a “time-and-materials” company, we also started holding events
    • We instituted Rails Pub Nite, a monthly event that created a sense on community and gets regular attendance
      • Opposite of a user group: no agenda
      • It’s the "smartest thing we’ve ever done as a company"
      • At the time, “people making a living off Ruby you could count on both hands”
      • One of the raisons d’etre of Rails Pub Nite was to create meaningful competition
      • We went so much farther ahead by giving it the generic name Rails Pub Nite as opposed to Unspace Pub Nite
      • What we wanted to do was not create a feeling of participating in a corporate social experience
      • It was successful: Rails Pub Nite’s mailing list has 450 people, and every Pub Nite gets 40 – 50 attendees, and not just Ruby programmers, but also Java, .NET and PHP

Building Your Team

  • Another benefit of Rails Pub Nite is that it lets us meet all the smart people first
  • We have a “non-traditional fit test”
  • I feel that 8 – 14 people is perfect size for company
  • I’m tired of working for small companies that grew to large companies that started to suck
  • I’d rather have 3 companies with 12 people than 1 with 40 people

On Guilt

  • I have no high school education — how am I building projects for the UN?
  • It’s why sometimes, I feel like a fraud
  • Many people have this feeling; it’s called “Impostor Syndrome”
  • I feel like living embodiment of "fake it until you make it"
  • Refactoring makes me feel like a fraud
  • It’s the "Embarrassing Pattern": after looking over my code, it seems that I could replace a lot of it with existing stuff and patterns
  • “Your entire codebase can be abstracted away”
  • "I just spent a month writing 40 lines of code"
  • You have to recognize that it happens

On Getting Ahead

  • Read Derek Sivers’ (he’s the guy who created CDBaby and later sold it) article, There’s No Speed Limit
  • He says that “the standard pace is for chumps”
  • To get ahead, you have to push yourself beyond what you think your limits are
  • We can do whatever we want, as fast as we want


  • Learning Giles Bowkett’s story through his RubyFringe presentation completely changed my life
  • It was all about leading a life less ordinary
  • In our line of work, we create things that didn’t exist before
  • When someone who doesn’t know how to create things is put in charge of people who do, it’s bad
    • I believe that Giles called them "Weasel-brained muppetfuckers"
  • Giles quotes Steve Jobs: “Real artists ship”
  • My advice on dating websites: "Don’t make them"

On Marketing

  • I’ve mentioned Seth Godin many times already
  • Sometimes his books have 3 pages of insight buried in 100 pages – I supposed it’s a case of “The Devil’s in the details”
  • Read The Dip, skip Tribes
  • In Tribes, Godin says that people don’t believe what you tell them, sometimes believe what their friends tell them and always believe the stories they tell themselves.
  • So give people stories they can tell themselves

On Ideas

Grand Visions for the Future

  • Disney wanted EPCOT to be a utopian city, a city of the future, but bureaucracy got in the way
  • Jacque Fresco: 93-year-old chronic inventor — a radical revolutionary
    • He designs amazing future habitat buildings
    • He has a whole compound of bubble domes in Venus, Florida
    • See the movie Future by Design
    • He’s 93 — "You know what that implies"

On Being Happy

    This article also appears in Canadian Developer Connection.


    The “employment.nil?” Ruby Job Fair


    One of the pillars of the Toronto developer scene is the Ruby/Rails community. They’re an active, engaged, hard-working bunch who work without the direct benefit of a large organization like The Empire or its resources (they do, through people like Yours Truly and Nik Garkusha, Microsoft Canada’s open source go-to guy, get some indirect support). They – through the efforts of people like Pete Forde and the Ruby local heroes at Unspace – know how to maximize grassroots organization and harness them into industry-leading events like last year’s RubyFringe and the upcoming FutureRuby conference.


    It should therefore not be a surprise that when Pete and company got the idea to help out their fellow Ruby developers during the econopocalypse with a job fair – employment.nil? — they’d take the standard techie job fair formula, turn it upside down and make it their very own. They chose the Gladstone Hotel in Toronto’s hip West Queen West neighbourhood, which is better known as a venue for karaoke, rock bands and burlesque (in fact, I’ve performed in all three kinds of shows there) than for computer and IT-related employment fairs.


    This was not your typical job fair. It didn’t have any of the fancy display stands that you normally see on the exhibition floor at tech conferences. Instead, both job-seekers and small companies were told to build poster board displays, a la high school science fairs.


    Another rule: no computers allowed! Even iPhone apps were considered “cheating”. The closest you were allowed to get was using whiteboards or pen and paper for “live coding”. This wasn’t about staring at computer screens, but people talking to other people – people who were passionate about the Ruby programming language and its associated frameworks, libraries and communities.


    An excerpt from the sign-up page for employment.nil?:

    Let’s face it: it’s better to be a Ruby developer than a car manufacturer in 2009, but things have definitely slowed down — for everyone. And yet, there are solid reasons why this is an excellent time to start new projects, launch companies, and create new markets. By definition, Ruby has been adopted by creative individuals that grew frustrated with risk averse bureaucracies.

    We believe that there are huge number of opportunities to be found during this economic downturn, both for freelance developers and aspiring entrepreneurs alike. As with most tragic historical near-misses, there are just a huge number of connections that aren’t made even in our own collective back yard.


    More from the job fair’s site:

    That said, we also believe that Ruby people are determined self-starters that aren’t afraid to self-promote. Anything worth doing in life requires hard work and sacrifice. Sadly, while many developers are patient and willing to think orthogonally, we rarely get an opportunity to practice the other more social skills which make us desirable as team members, project managers, and co-founders. Unless we overcome our shyness and learn to speak eloquently about our experience and skill sets, we have nobody to blame for our work prospects but ourselves.

    Our solution is to gather students, developers, development companies, and of course project leaders and company founders for a good old-fashioned career fair.

    As you can see from the photos, there were different kinds of booths set up. There were those for companies looking to hire some Ruby developers…


    and those deidicated to showcasing some interesting application of Ruby, such as lojacking iPhones:


    …or HacklabTO’s own Jed Smith showing how we harness Ruby to drive our laser (yes, we’ve got a laser etcher/cutter!):


    And some booths were set up by Ruby programmers showcasing their own work and who were looking for a job:




    The event wasn’t just noticed by the Ruby community, who filled the room throughout the 11 a.m. to 6 p.m. course of the event. Late in the afternoon, Ontario’s Minister of Small Business and Consumer Services, Harinder S. Takhar, paid a visit to the job fair.


    Pete, ever the gracious event curator, took Mr. Takhar to several booths, introducing him to their owners, who were only too happy to show the Minister their Ruby-related work. Here’s Andrew Burke of Shindig, showing him the projects he’s taking on in his independent software consultancy:


    Here’s Kieran Huggins showing Mr. Takhar his work in


    I’m sure that grassroots high-tech events with a strong “indie” aesthetic are outside the Minister’s everyday experience, but he seemed pretty impressed with the event: a dedicated group of nerds building software and careers using only laptops, stuff you can download for free and their brain cells.


    Here’s Pete explaining the local Ruby developer scene and the concept of open source software to Mr. Takhar:


    And here’s Mr. Takhar presenting Pete with an award of recognition for Unspace for putting the event together. At that point, I broke out the accordion and played For He’s a Jolly Good Fellow, partly for the Minister for showing up on a Saturday afternoon, but partly for Pete for putting the event together.


    Here’s a close-up of the award:


    It reads:

    Award of Recognition

    On behalf of the Government of Ontario,
    I am delight to extend my congratulations on the
    First Toronto Ruby Job Fair

    Unspace Interactive Inc.

    Our government recognizes the importance of new and creative opportunities for
    business. Building a business requires vision and dedication. I applaud your work and
    success in web consulting through your team of industry-leading developers and
    designers under one roof.

    Please accept my best wishes for continued success.

    Harinder S. Takhar
    Minister of Small Business and Consumer Services
    June 06, 2009

    Congratulations to Pete, Meghann Millard, all the folks from Unspace and the Toronto Ruby community on a job well done!

    The Photo Gallery

    I took a lot of photos at employment.nil? and shared them in a Flickr photoset, which you can also view in the slideshow below:

    Created with Admarket’s flickrSLiDR.



    "employment.nil" posterIn case you’re:

    • a programmer who works with the Ruby programming language
    • looking for work
    • available to get down to Toronto’s “West Queen West” neighbourhood soon

    you might want to do what I’m doing in a couple of minutes (as of this writing): heading down to the Gladstone Hotel (1214 Queen Street West, at Dufferin) to get a look at employment.nil, which bills itself as “the first Toronto Ruby job fair”.

    Organized by the fine folks at Unspace, who are also organizing the upcoming FutureRuby conference and FailCamp (where I’ll be the MC), employment.nil isn’t your typical computer programmer job fair. No computers are allowed! They’re going to be strict about it – even the use of iPhone applications is verboten. Bring printouts of your resume and some scratch paper to do “live coding”. I’m going to bring my mini-whiteboard and dry-erase markers.

    See you there!


    “employment.nil” – The Toronto Ruby Job Fair


    If programming in Ruby is your thing and you’re looking for work or workers, you should mark Saturday, June 6th on your calendar. That’s when employment.nil, Toronto’s first Ruby job fair, takes place at the Gladstone Hotel.

    Organized by Pete Forde and the folks at Unspace – the local Ruby heroes behind things like the FutureRuby conference – employment.nil is an old-school job fair for Ruby programmers. In fact, it’s so old-school that no computers of any kind are allowed. If you’re looking for work, bring printouts of your code and be ready to write out ideas with pen and paper. If you’re looking for people to work for you, you can set up a booth, grade school science fair-style.

    Want to find out more? Check out the employment.nil article in Rethink, Unspace’s blog.


    FutureRuby: July 9th – 12th, 2009

    First Came RubyFringe

    RubyFringe logo

    I can’t talk about FutureRuby without first talking about RubyFringe.

    Last July, the fine folks at Toronto’s Little Coding Shop That Could – Unspace – created one of the best and most memorable conferences I’ve ever attended: RubyFringe. RubyFringe made its mark by taking the standard geek conference formula and turning it on its head. Among the things that distinguished it were:

    • RubyFringe was intentionally a small conference, with its attendance capped at 150 attendees.
    • No sponsors!
    • It had a single conference track, and all presentations took place in the same room.
    • The presentations were vetted carefully by people who really, really, really loved the Ruby programming language. This meant that we got interesting speakers and no vendor pitches. We felt Damien Katz’ pain when he talked about his situation prior to creating CouchDB, grooved as Nick Sieger talked about the parallels between jazz and programming, and stayed glued to our seats as Giles Bowkett gave us his rousing call to action in his 400-slide extravaganza, even though he’d gone well beyond his allotted time and was cutting into lunch (it was that good).
    • They didn’t allow questions at the end of the presentations. In organizer Pete Forde’s words: “Our experience has been that questions are hard to hear, generally of poor quality, often just statements, and almost always an exercise in demonstrating how brilliant the questioner is while dominating the attention of the whole room.”
    • There was a “companion track” for attendees’ non-geeky significant others, where they were taken on a tour of the city while their partners were at the conference.
    • They served some of the best food I’ve ever had at a developer conference. The lunches were at the Downtown Metropolitan Hotel, and the big dinner at the Drake Hotel was beyond anything I’ve ever had at a developer conference.
    • The conference also included parties at some of the best spots in the city, some of which you wouldn’t find on vanilla tourist guides. Better yet, those parties were open bar!
    • Not only was there an opening party at a brewery, complete with stand-up comic, rock band and DJ, but there was a great closing party on Unspace’s roof.
    • The organizers paid attention to little details that set the conference apart, from giving everyone transit passes to heralding speakers as they walked on stage with the song of the choice to the giant polaroid montage featuring every attendee.

    The organizers’ decisions in crafting RubyFringe made it a high-quality, memorable and inspiring experience, and its carefully limited scale gave it a sense of community that I could almost describe as familial.

    Many people who went declared it the best conference they’d ever attended, and many who passed up the opportunity kicked themselves for missing it. Those pale next to the highest praise for the conference: the fact that after attending RubyFringe, a half-dozen handful of attendees were so inspired that they quit their day jobs to strike out on their own doing Ruby development.

    Now Comes FutureRuby

    FutureRuby comic

    With RubyFringe’s resounding success, it was only natural that people would ask if Unspace would be doing it again next year. They gave it some serious thought – the last thing that they wanted to create was a weak sequel. They didn’t want to simply rehash RubyFringe, but reinvent it, just as they had reinvented the developer conference with RubyFringe.

    So they reinvented RubyFringe as FutureRuby.

    FutureRuby will take place from July 9th through 12th, and will build on what RubyFringe accomplished. The organizers bill it as “an opportunity to prepare for the future by learning from the mistakes of the past”, and promise us that it won’t just be RubyFringe warmed over – we shouldn’t expect to find the same things in the same places!

    What else will it have?

    • Parties and nightly entertainment, three nights in a row
    • FAILCamp (which I co-hosted last year, and which I am invited to host again) is back with a vengeance, and an adorable sailor suit
    • “More better than” swag that you’ll be proud to wear in public
    • The return of the companion track for partners and secret lovers during the conference
    • An amazing two nights of lunches and dinners that you’ll photograph and tweet about
    • Loving attention to all of the details, like excellent wifi, transit passes, and no paid presentations

    All the details are in this post at Unspace’s blog, Rethink. You can bet that I’ll be at FutureRuby.