Notes from “Landing Your Dream Job 2.0”

Landing Your Dream Job 2.0

Landing Your Dream Job 2.0 took place late yesterday afternoon at the Mercury Lounge in Ottawa’s ByWard Market. This was one of a series of smarTALKS held by OCRI, the Ottawa Centre for Regional Innovation, an organization whose goal is to promote the area’s knowledge-based businesses and industries. smarTALKS are sessions meant to “engage entrepreneurs, thought leaders and innovators in forward-thinking conversations about ‘what’s next.’ “

Here’s the abstract for Landing Your Dream Job 2.0:

From custom landing pages to personal branding, the traditional strategy for landing your dream job may no longer be effective. Particularly in the startup and technology space, successful candidates are thinking outside the box and creating customized application packages that market to target employers using unique methodologies and tactics. This renaissance of creativity among motivated candidates has raised the bar for entry into many high growth companies. The panel will focus on sharing some of these contemporary tools as well as best practices for landing a job at the tech firm or startup of you choice. In addition, the panel will discuss trends in current hiring practices and will provide an analysis of how things have changed over the past few years.

Harley Finkelstein, Shopify’s Chief Platform Officer and Shopify’s representative at OCRI, played the role of host and panel moderator. The panelists were:

• Brittany Forsyth, Shopify’s head of HR
• Mike Freeman, Marketing Manager at Shopify
• Luc Levesque, TravelPod’s General Manager at Expedia
• Doug Tetzner, Account Manager at OCRI

Notes from the Talk

Harley Finkelstein: How have things changed in the way people apply for jobs?

Doug Teztner:

• These days, there’s so much more information available about places to work and what they’re like
• Responding to job postings has become like responding to RFPs — you’re not just simply applying, you’re doing research
• People are getting background information on companies through sources like LinkedIn
• You can network with people who work at the place you’re applying to
• Candidates these days have to be more selective — they should be asking themselves these questions:
  • “Where can I add value?”
  • “Which jobs line up with my resume and skillset?”

Harley Finkelstein: When Mike Freeman applied for a job at Shopify, he did something clever: he created a Shopify store selling himself. Mike, how’d you come up with the idea, especially since you essentially a web page with a single purpose: to be landing page for Shopify?

Mike Freeman:

• I didn’t want to take the shotgun approach — I really wanted to work at Shopify
• So I did some very heavy research
• I’ll admit it: I was putting all my eggs in one basket
• Looked for connections between him and Shopifolks (found a past connection between him and Harley — they worked at the same org)
• It was all about standing out and getting past all the other applicants

Harley Finkelstein: Speaking of standing out, Luc, what different tacks do you think job applicants should take?

Luc Levesque:

• It’s a balancing act between standing out and annoying the people you’re trying to reach
• If you’re applying for a job at my company, do something I can look at and sink my teeth into
• The question that people who are hiring are asking themselves when evaluating candidates is: “Can they perform?”
• A great way to stand out is to work on your online profile

Harley Finkelstein: If you’re not applying to TravelPod in some standout way, are you in trouble?

Luc Levesque:

• The more you can do to “de-risk” the hire, the better
• The trusted reference — someone who I trust who is recommending you — is the trump card

Harley Finkelstein: This new trend in finding interesting ways to get hired seems to be a product of the tech and the startup scene. But there’s at least one story outside tech where a guy who wanted a job on Madison Avenue set up pages so that when CEOs of adevrtising firms did vanity searches, his resume would appear near the top of the search results. A very creative solution. Brittany, do companies need to encourage this?

Brittany Forsyth:

• In today’s market, we expect this sort of thing more and more
• It’s a good answer to the problem of what to do if you’re young and don’t yet have the connections you need
• When I get a job application for Shopify, I look at the cover letter: it’s the first indicator of their fit with the company
• One of the best ways to land an interview is to provide some proof that you can do the job
• If you write code, we can check Github. If you design, we can check your online portfolio
• Don’t be afraid to go outside the box

Harley Finkelstein: What do you do when you have a position you need to fill?

Doug Teztner:

• Another big change in hiring is that the word about jobs gets out in nichier ways now; it’s more targeted
• We’ve been doing more job adveritsing via LinkedIn than with the Globe and Mail
• Looking for a job is a job: it’s a sales job, in fact. You’re selling yourself!

Harley Finkelstein: This new style of job-seeking, with extreme customization and a focus on standing out — is it a Gen-Y specific thing?

Brittany Forsyth:

• No, I think it’s just that the bar has been raised
• I don’t think it’s specific to any generation

Harley Finkelstein: Is this new-style job-sekking increasing the level of engagement with applicants? Do they know more about the businesses they’re applying for?

Luc:

• I don’t know
• It’s too hard to tell if it’s a fundamental change in the way people look for work, or simply that we’re hiring more
• It could also be that the tools and resources are better these days.

Harley Finkelstein: When you were applying for work at Shopify, did social media play a role in the Shopify job application?

Mike Freeman:

• Yes!
• I used LinkedIn to see who worked where and who’d been hired
• Facebook can also be a good source of information and connections
• If you’re applying for work, check out the company’s site. You can get a feel for the company’s “voice” and see if you’re a good fit
• You’ll feel more comfy going into an interview if you know more about them

Harley Finkelstein: Is the quality of candidates changing?

Doug Teztner: People are better prepared now

Harley Finkelstein: Why applying or interviewing for a job, how important is know the audience?

Brittany Forsyth:

• Research goes hand in hand with knowing your audience
• Customize your job application to match

Harley Finkelstein: What is a dream job? Is it a new concept?

Luc Levesque:

• I don’t think I’m old enough to answer that. Doug? (laughs)
• There was one applicant — he’s now a rock star in my company – I initially didn’t hire him
• He found out what events I went to, and whom who I knew, attended those events, befriended those people

Doug Tetzner:

• Make a list of people who like you

Luc Levesque:

• Relationships: they’re the trump card
• I’ve seen who’ve had horrible interviews, but because of a recommendation from a trusted source, I hired them
• The slam dunk: a recommendation from someone whom I trust, whom you reported to and who depended on you

Brittany Forsyth:

• We had one application who took our Shopify site marked what was wrong
• It can be a double-edged sword, but in his case, it worked
• It proved that he knew us and it showed that he did his homework

Doug Tetzner:

• Please don’t start your cover or intro letter with “To whom it may concern”. Who uses “whom” anymore?
• Just find out my name! It’s not that hard
• Have a couple of good questions that you would ask during the interview
• “I did 70 hours of prep for the short list!”
• At the job interview, don’t go for broadcast, but conversation
• You should be asking yourself: “Is this a good fit? Am I adding value?” Figure out if it’s right for you, they’ll figure out if you’re right for them

Mike Freeman:

• Coming out of school, you were probably given a lot of examples and templates for cover letters and resumes
• Break free! Do something different that represents you
• In my interview, I ended up talking with [Shopify CEO and co-founder] Tobi [Lutke] and Harley about random things
• If you can’t find your dream job, find your dream company and work towards that dream job

Harley Finkelstein: Mike’s store was a good sign that he was the sort of person we were looking for and that he’d be a good fit

Luc Levesque:

• Hiring is really more more about getting the right people on the boat
• If you’re talking to a founder or CEO and you blow them away, they’ll invent a position just for you
• In the back of their mind, they’re asking themselves “Am I going to have fun working with this person?”
• You are building a relationship with the hiring manager
• Turned down a rock star on the interview because they couldn’t build that relationship

Brittany Forsyth:

• Make sure your social media profile represents you well
• If your social media software allows it, do a good customization – don’t just go with the boilerplate!
• And working towards the dream job? I did that: I took an office manager job at start with goal of becoming an HR manager

Doug Tetzner:

• Include your interests in your resume! I want to know what kind of person you are
• Will someone please do a video resume?
• Don’t say “If there’s anything else keep me in mind” — it says you’ll take anything
• Instead, do a quick follow up
• You want to build some chemistry with the person you’ll be working for
• If there’s no chemistry at the start, it will typically not get better

Luc Levesque:

• Don’t talk money at the first interview
• It’s a first date! Don’t rush into the sex!

Quotes from the Q&A

Mike Freeman: If you’re trying to make a name for yourself and you’re just starting out, start a blog on a topic in your field

Luc Levesque: A blog is a great way to do that — it builds credibility

Doug Teztner: A lot of companies have a little list of people they’d like to fire

(In response to a question about an older applicant competing with younger ones) Luc Levesque: In the case where it’s you versus a 22 year-old and you’re using same tools, you experience could be the edge you need

(On being invited to lunch by people trying to hire you even though you’re not looking for  job) Luc Levesque:

• You’re going to eat anyways, take every lunch!
• The connection you make could be valuable later
• Oh, and by the way, whoever invites, pays

This article also appears in the Shopify Blog.