Featured Shopify App: Gainify

gainify iconGroup deal promotions are popular with bricks-and-mortar stores and can bring many new customers through the door. The Gainify app, which is available right now at the Shopify App Store, brings the power of group deals to your shop in an simple to use package, and gives you analytics so you can see how well your promotions are doing.

We talked with the people behind Gainify and asked them a few questions about their app, and we’ve shared their answers in this article.

What does Gainify do?

Gainify brings group deals to your shop, as well as a way to create, manage and distribute them. Unlike other group-type apps for deals and promotions, Gainify is made specifically for online shops and to ensure in-store purchases and boost your cross-selling opportunities. You create a deal in Gainify’s Deals Dashboard, and then Gainify automatically updates the product’s price and promotes that product as a deal to people visiting your shop.

What are Gainify’s key features?

Gainify lets you:

  • Create and manage group-based promotions using an easy to use and intuitive interface.
  • Import your entire inventory into Gainify in a single click so any of your products can be part of a deal.
  • Run store-wide or product page promotions in your Shopify shop.
  • Select from a variety of deal themes or make your own theme using our Gainify Plugin Designer.
  • Not worry about product prices: it automatically updates them based on the deal you created.
  • Market your deals to Facebook users with the Gainify Deals Facebook app.
  • Harness your customers’ use of social networks such as Facebook, Twitter for further deal distribution.
  • Track your deals’ performance through its comprehensive analytics dashboard and see impressions, clicks and purchases to help you make better decisions.

Why should shopowners use Gainify?

As a shopowner, you’ll want to use Gainify because it’ll help you in the following ways:

    • Unlike traditional group-based deal promotion tools, Gainify includes features specifically designed for online shops.
    • Traditional promotion tools are cumbersome to set up, often require tremendous offline and manual effort and and can get expensive because of the commissions thet charge. Gainify avoids these costs by introducing a cloud-based automated deal management portal.
    • You can expand your customer reach and acquiring new customers by leveraging Gainify’s growing marketing platform as well as popular social media channels such as Facebook and Twitter.
    • We’ll be adding a new feature soon: targeted deals based on the customer’s social graph (that is, their connections on social networks) and purchase behavior.

    Where did you get the idea for Gainify?

    The idea for Gainify came to us after we heard from a disgruntled customer of a popular daily deal application. There was a lot of pain involved: huge fees, manual effort and extremely low return on investment. We immediately thought of how we could potentially disrupt this space and create a better system for daily deal management and distribution.

    We continued to brainstorm the initial design and user experience and built a prototype at the TechCrunch Disrupt San Francisco ‘11 24-Hour Hackathon. After winning the Hackathon and hearing all the incredible encouragement from distinguished industry leaders at TechCrunch Disrupt, there was no looking back. After 3 weeks of further development and 5 weeks of intense QA, we launched Gainify in the Shopify App Store.

    Tell us a little about yourself.

    krishna and sathish from gainify

    Pictured above: Sathish and Krishna with the other winners of the TechCrunch Disrupt Hackathon.

    We’re a team of one computer scientist and one software engineer/product manager operating out of San Francisco and Houston.

    Krishna Bhat is a MBA student from Columbia Business School. He has 8 years of experience in the enterprise software industry in various product management and solution architecture roles. Just before business school, Krishna worked as a solution architect focused on customizing and delivering enterprise software for large enterprises such as Oracle, Fujitsu, ADT and McDonalds. Krishna also has a Bachelor of Engineering in Computer Science from University of Mumbai. You can follow him on twitter at @krishnabhat.

    Sathish Raju has a B.E. in Computer Science and Engineering. Before co-founding Gainify he had worked in many technical roles as a developer, technical architect and tech co-founder in various enterprise software projects in large enterprises such as Oracle, Cisco, ADT, AECOM and Oxy. Apart from his day job, Sathish has also contributed to many open source projects. You can follow him on twitter at @sathishkraju.

    Where can I find out more about Gainify?

    You can find out more about Gainify at its page in the Shopify App Store.

    gainify poster

    You can also find out more about Gainify through their various sites and social media accounts:

    This article also appears in the Shopify Blog.