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2012’s Mobile Numbers, Part 2: Worldwide Mobile Penetration

In yesterday’s post, I covered some mobile numbers reported by mobile industry guru Tomi Ahonen, in which he observed that we would hit the “Mobile Moment” — that point when there are as many mobile subscriptions as there are people on Earth — in early 2013. Today, we’ll look at mobile penetration rates around the world.

world mobile penetration rate

Parseco have posted an article based on data from the European Mobile Industry Observatory and mobiThinking that looks at mobile penetration worldwide. As you can see from the map above, the established economic powers of the late 20th century have either hit or exceeded full mobile penetration, and the emerging powers of India and China, who collectively have 2 billion people, are three-quarters of the way there already.

As I mentioned in yesterday’s post, a penetration rate greater than 100% means that on average, people have more than one mobile subscription. Europe boasts the highest rate of penetration worldwide, and that’s not surprising: it’s not unusual to see someone with two mobile phones or constantly swapping SIMs with a single phone.

Here are some of the subscriber numbers and penetration rates that they report for various regions:

Region Number of Subscribers Penetration Rate
China 1.03 billion 76%
India 919.2 million 75%
Europe 656 million 128%
USA 331.6 million 104%

The mobile penetration numbers in Ericsson’s November 2012 Mobility Report [3.1MB PDF] differ only slightly from Parseco’s:

ericsson penetration

In their report, Ericsson said that global mobile penetration reached 91% at the end of Q3 2012.

This article also appears in Mobilize!: The CTS Mobile Tech Blog.

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2012’s Mobile Numbers, Part 1: Approaching the “Mobile Moment”

mobile moment

tomi ahonenTomi Ahonen is one of the mobile industry gurus to whom I regularly pay attention. He’s an ex-Nokia exec now based in Hong Kong, and he’s forgotten more about the mobile industry than most people will learn. His stature in the field is such that Forbes put him in the number one slot in their list of top ten power influencers in mobile at the start of this year. If you want to know what’s going on in the mobile industry, you should make sure that you visit Ahonen’s blog, Communities Dominate Brands, on a regular basis.

In the most recent post on his blog, Ahonen talks about the numbers that describe that state of mobile for the year 2012, and those numbers are bigger than ever. He observes that we’re approaching what he calls “The Mobile Moment”, which should arrive in early 2013 and is described as the point in time when there are as many active mobile phone subscriptions as there are human beings alive. Those numbers are getting closer — here’s the estimated world population:

world population

…and here’s the estimated number of mobile subscriptions, which includes “post-paid” accounts and accounts with pre-paid SIMs:

mobile subscriptions

Remember that we’re counting subscriptions and not subscribers. There are a number of people in the world with more than one mobile subscription (myself included — I have the “mobile dev special”, with three mobile phone accounts), especially in the emerging world, where it’s not uncommon to see people with a “deck” of prepaid SIM cards, which they swap in and out of their phone depending on the circumstances and whom they’re calling.

Ahonen says that the mobile industry added 700 million new paying mobile subscriptions this year — 11% growth and three times the installed base of all tablets (the iPad and all its competitors combined).

handsets in use

He reports that there are currently 5.3 billion handsets being used by 4.3 billion people. This means that the average person has 1.23 handsets (I myself have two; an iPhone 4S and Samsung Galaxy S III) and that about six out of ten people have a mobile device handy, connected to a mobile network.

unique mobile users

1.3 billion of the 5.3 billion mobile phones today are smartphones — that’s about 25% of the total population. That makes for a mere 25% of the mobile phone market, meaning that there are still many opportunities for mobile app developers out there; the market’s still largely untapped!

smartphones

This article also appears in Mobilize!: The CTS Mobile Tech Blog.

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Save 75% Off IDEs and Developer Tools in JetBrains’ “End of the World” Sale!

JetBrains make really good tools —ReSharper was indispensable during my days at Microsoft, I find myself using AppCode quite a bit for iOS development and I’ve been meaning to get my paws on IntelliJ IDEA to do Android programming to make Java (ugh) a little more bearable and ditch Eclipse (double ugh).

"Weekly World News" cover talking about the end of the world using REM lyrics

JetBrains are taking advantage of the popular myth that the world is going to end tomorrow, December 21st, 2012 by having a sale that cuts 75% off the price of personal licences for the following IDEs and developer tools:

jetbrains tools

As of this writing, you’ve got a little over 13 hours to catch these deals. Get one of their tools today and make sure the End Times are also productive times!

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Meanwhile, on Mobilize!…

Sampling of photos from Mobilize! articles

Here are the latest articles on Mobilize!, the blog of my company, CTS

  • Decommissioning BYOD Mobile Devices: When coming up with a BYOD policy, it’s all too easy to forget about what should happen when employees replace their old BYOD mobile devices. If they’re not careful, they could be leaving both personal and corporate information on the device. This article looks at some statistics on how often people replace their mobile devices and what they do with their old devices, and it also provides a simple four-step plan for decommissioning old BYOD phones and tablets.
  • Bring Your Own Anxiety (or: BYOD’s not as bad as some articles make it seem, plus BYOD advice): We’ve seen many BYOD articles with scary titles with phrases like “hidden dangers”, “security threats” and “BYOD kills kittens”, but is BYOD really that bad? We think that these sensationalistic titles are linkbait, and if you actually read the articles, they’ve got some solid, sane and sound advice.
  • BYOA (Bring Your Own Apps) by the Numbers: Not only are employees doing BYOD (Bring Your Own Device), they’re also doing BYOA (Bring Your Own Apps). A recent survey taken by Edge Strategies on behalf of LogMeIn in which 1,200 respondents from SMBs in North America, the UK, Australia and New Zealand shows some pretty interesting numbers.
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Seeking Office Space in Toronto

John Cusack and Caroline Keener in a "tiny office" scene from "Being John Malovich"

While the new office is quite nice, we’re taking on a few more people and the place is getting a bit cramped. So we’re looking around for some new space. Here are our criteria:

If you know of any available office space in Toronto, whether solo or shared, let me know in the comments or please drop me a line!

This article also appears in The Adventures of Accordion Guy in the 21st Century.

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New Blog: Mobilize!

Screenshot of the "Mobilize!" blog
I’ve been blogging on behalf of a number of companies through my career:

…and now that I’m the co-founder/CTO of CTS — that’s short for Comprehensive Technology Solutions — the blog had to come sooner or later. That time is now, and the blog is called Mobilize!

CTS is in the business of helping enterprises and organizations make the transition to mobile tech and build a strategy for doing so, and the blog will be about that as well. If you manage mobile technologies, write mobile apps or just want to keep up with what’s up in the mobile world, you might want to bookmark Mobilize!

(And yes, a good number of articles on Mobilize! will also appear here on Global Nerdy.)

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Moleskine’s “Paper Notebooks vs. Smartphones” Video

Stills from Moleskine's "Paper Notebooks vs. Smartphones" video: "Notetaking can be easier with a notebook" vs. "Some functions are not available on paper"

Judging from my hanging out with artists, designers, user interface specialists and other creative types, Moleskine notebooks have remained popular even though these same people often have very portable technologies including ultra-thin laptops (mostly MacBook Airs), smartphones and iPads. It seems that they’ve managed to find their old-school product into a world of smartphones and tablets. They’ve done some clever things including releasing their own app, the Moleskine Journal; they’ve also shown that they can fit in the Brave New Mobile World in a video titled Paper Notebooks vs. Smartphones:

This article also appears in Mobilize!: The CTS Mobile Tech Blog.