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FIRST Robotics Competition

This article originally appeared in Canadian Developer Connection.

FIRST Robotics Competition

I’m going to be at the FIRST Robotics Greater Toronto Regional Competition tomorrow, where I’ll be watching robots built by high school students compete in “high intensity robo-sports”. The robots are six feet tall, weigh 120 pounds and were all built from scratch by the students in only six weeks. I’ll take notes and photos and post my report next week.

The competition started yesterday and runs through tomorrow at the Hershey Centre in Mississauga. If you can’t make it there in person, you can catch the live webcast.

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At Last, a Truly Impressive “I’m a PC” Ad

First, there were the bewildering Gates/Seinfeld TV spots, “Shoes and Churros” and the extended-length “Living with an Ordinary Family”. Then came the “I’m a PC” spots, which were half-decent, but still not a good enough foil to Apple’s very effective ads. But in classic Microsoft style, the Empire’s ad agency, Crispin Porter + Bogusky, seems to have gotten it right with version 3.0. Take a look:

<a href="http://video.msn.com/?mkt=en-US&amp;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&amp;showPlaylist=true&amp;from=msnvideo" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>

It works. Instead of featuring famous comedians and techies-turned-philanthropists or framing the ad in terms of Apple’s ads, this one gets it right by featuring a story and a character that the audience can relate to.

In the ad, “Lauren”, a cute young woman, is driving around town, trying to get a 17” laptop that’s fast, has a comfortable keyboard and sells for under $1000. She first goes to the Mac store but finds the only $1000 model is the 13” MacBook. She’d have to double her budget to get a 17” model. There’s a great moment when she sarcastically remarks as she drives that “I’m just not cool enough to be a Mac person”.

(Cue howls of derision from Mac fanboy/pegboy Jon Gruber on Daring Fireball in 3…2…1…)

In the end, she goes to Best Buy and marvels at the selection of laptops that meet her criteria. She finds one and squeaks with delight. The camera zooms in on the cash register’s display, which shows the before-tax price of her laptop: $699.99. When asked how she’s going to pay for it, she looks at the camera and says this with great satisfaction: “Cash”. This is the sort of message that will really hit home for a lot of people, given the state of the economy.

Kudos to Crispin Porter + Bogusky for being clever in making these ads. They put ads on Craigslist and similar sites, offering people between USD$700 and USD$2000 to go buy a new computer. They were told that they could keep any money that was left over, which provided them an incentive to look for the best deals they could get. It’s good countermarketing: if Apple is using actors, go with real people.

(And Apple used real people in the “Switch” ad series – remember the series of ads which included “stoner chick” Ellen Feiss? Maybe Lauren is Microsoft’s Janie Porche.)

I’m interested to see what the other ads in this series – assuming it’s a series – look like.

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Sorry, No Toronto Coffee and Code This Friday

This article originally appeared in the Coffee and Code blog.

Woman at desk overwhelmed by a pile of paper

I am swamped (and in one case, double-booked) with meetings either online or out at Microsoft’s Mississauga offices all day Friday, March 27th, so I’m sorry to report that I won’t be able to hold a Toronto Coffee and Code this week.

Watch this space; Coffee and Code will return next week!

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The Temptation to Loaf

There’s a small TV set in my home office that I sometime turn on – usually to one of the cable news channels — as “background noise”, which I sometimes find helpful when I’m trying to get work done.

Today, I’m on the road in London, Ontario with Microsoft’s EnergizeIT tour. I’m hanging out in the hotel room with my coworker Rodney with the TV on as background noise and here’s what’s on right now:

Photo of "lower third" of the Maury Povich show: "I had a threesome...who's my baby's father?"

When I tell people that I often work from my home office, they ask if I ever get the temptation to plunk myself in front of the TV instead of getting work done. The answer is no, and part of the reason is that there’s nothing but this junk on during the day.

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An Ad for Dharma Initiative Computers

This ad won’t make any sense if you’re not a follower of the TV series Lost. However, if you are, you’ll find it amusing…

Ad for the Dharma Initiative's computers: "Chat with your family and friends -- even when they're miles away."
Click the ad to see the original on its Flickr page.

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Road Warrior Office of the Day: London, Ontario

This article was originally published in Canadian Developer Connection.

I’m currently in London, Ontario at the Delta Armouries London hotel, where my coworkers Rodney Buike and Qixing Zheng will be doing a presentation for EnergizeIT later tonight. We’re spending the day polishing our presentations and getting the usual administrivial stuff done.

We didn’t want to spend our day cooped up in our hotel rooms, so we asked one of the hotel staff where the business center was. I didn’t relish the thought of hanging out in a business center all day; although they usually have more table space than your typical hotel room, they’re usually some small windowless cave.

We were told that the business center, which used to be located in the basement had since closed. “We got a lot of complaints from women who didn’t feel safe going to get some work done in a basement room late at night,” he said, “so we set up a computer with a printer in the lobby, and another one up in the lounge, where you can work.”

He pointed in the direction of lounge, where we saw this:

Entrance to the Cantata Lounge at the Delta Armouries London Hotel

Well, that’s several steps up from a business center!

(In case you wondering about the architecture of the hotel, it used to be an actual armoury where soldiers were trained during the two World Wars.)

Here’s what the lounge looks like. There’s a bar in the corner, which isn’t open as I write this (around noon). Qixing and I are the only ones here at the moment; I suppose it gets a little busier in the late afternoon:

Canata Lounge, as seen from the far end

Canata Lounge, as seen from the bar

Here’s something most business centers don’t offer – but should! I may have to sample some of their wares later tonight. It’s business research, you know:

Banner on brick wall: "Classic Malts of Scotland: Glenkinchie, Dalwhinnie, Cragganmore, Oban, Talisker, Lagavulin"

And instead of the windowless caves that most business centers are, we have this view:

The lobby as seen from the Cantata Lounge

Qixing and I have set up office in one of the big round booths in the lounge. Here’s Qixing and our “road warrior” office setup:

Qixing and computers in one of the round booths at the Cantata Lounge

In case you’re wondering where the accordion is, it’s in my room. I’m bringing it out later tonight, when we’ll be speaking in the presentation room, whose entrance is pictured below:

Fountain in front of entrance to large ballroom at the Delta Armouries London

If you’re coming out to tonight’s EnergizeIT event in London (in the hotel’s ballroom named “The Gunnery”, it’s free and isn’t completely booked yet), we’ll see you there!

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It’s Ada Lovelace Day!

ada_lovelace

It’s a special day in the blogosphere today: it’s Ada Lovelace Day, an international day of blogging to bring attention to women excelling in technology.

Whether you’re venturing into a career, a scene or even a room full of people, it’s always nice to find people like you. This is especially true if you’re in the minority; you wouldn’t believe the number of people who’ve walked up to me and said “You’re an accordion player too? I was beginning to think that I was the last one left!” It’s a reassuring feeling.

Recent research by psychologist Penelope Lockwood suggests that women need to see female role models more than men need to see male ones. This leads to a chicken-and-egg-style problem in the tech world: it’s perceived as a “sausage party” (that is, a gathering of mostly men), which in turn turns women away, which in turn keeps it a sausage party.

The solution is make sure that we’re recognizing the women in technology, which is why we have Ada Lovelace Day. Ada Lovelace was the daughter of Lord Byron and is widely considered to be the first programmer, having written a system of symbol-manipulating rules for Charles Babbage’s Analytical Engine. She is also crediting as having foreseen that computing devices would do far more than crunching numbers – while Babbage thought of his machine as a mechanical calculator, Lovelace suggested that “the engine might compose elaborate and scientific pieces of music of any degree of complexity or extent”.

To celebrate Ada Lovelace Day, I thought I’d give a shout out to some Accordion City (that is, Toronto) area women in technology whom I know and have seen in the past couple of months. Take a bow and be recognized!

  • Sandy Kemsley: A regular on the Toronto tech scene with a career spanning over 20 years, she has forgotten more about BPM than I will ever learn.
  • Leigh Honeywell: She might just have the most-booked calendar in Toronto, what with her co-founding HacklabTO, working at the local Symantec office and finishing her degree at U of T.
  • Sacha Chua: Toronto’s most energetic and enthusiastic technology evangelist.
  • Qixing Zheng: My coworker! She’s the User Experierience Developer Advisor (Microsoft Canada’s first, in fact) and one of the hardest-working people on the Developer and Platform Evangelism team. She blogs at the Canadian UX Blog.
  • Kate Gregory: Microsoft Regional Director for Toronto, has forgotten more programming languages than I will ever learn, and the first non-Microsoftie to welcome me to The Empire at the Professional Developers Conference back in October.
  • Amber Macarthur: Tech news videoblogger extraordinaire!
  • Leila Boujnane: Founder and CEO of Idee, who make the coolest visual search.
  • Estelle Havva: The reality check at DemoCamp (she was the one who always asked presenters the question: “What’s your business model?”, promoter of Canadian tech at the National Reasearch Council and can do more pushups than almost anyone at DemoCamp.
  • Kaitlyn McLachlan: Creator of AskItOnline, the best survey web application I’ve seen.
  • Juan Musleh: I met her at the excellent CUSEC conference, where she was the Sponsorship Director.
  • Linda Wang: I also met her at CUSEC, where she was the co-chair and did some great work.
  • Jaclyn Konzelmann: I met her recently in a meeting with the organizers of the CUTC conference (and I owe her a couple of email replies).

Happy Ada Lovelace Day!