At last, the first Microsoft commercial featuring Jerry Seinfeld and Bill Gates! Its humor follows the Seinfeld formula with one difference: Jerry plays the Kramer-esque role while Bill plays the “Seinfeld” part.
The ad runs for 1 minute and 30 seconds, the first minute of which is devoted to Jerry helping Bill shop for discount shoes. Microsoft or what they promise for the future isn’t mentioned until the 1:02 mark, and the big revelation is that they’re going to make computers moist and chewy like cake. The commercial ends with Bill shaking the junk in his trunk, followed by three cards: “The Future”, “Delicious”, and finally the Windows logo.
My guess is that the purpose of this commercial is to set the tone and flavor of the Gates/Seinfeld relationship for the ones to follow, which presumably will have a little more substance.
Robert Scoble (on Twitter): “The fact that Bill Gates couldn’t ship one new thing at his last Consumer Electronics Show was an indictment of their product pipeline,” and “Out of all the companies I study Google has the best product pipeline and best management. No one has figured that out yet.”