Shopify Apps and the Shopify Fund

The Shopify Fund is a one million dollar pool of money that we’re using to encourage the development of apps built on Shopify’s ecommerce platform. We’ve funded the first four apps, which I’ve summarized in this article, and we’re on the lookout for more! The video above (4 minutes, 11 seconds) explains both Shopify apps and the Shopify Fund.

If you’re an app developer and want to get in on some of this Shopify Fund action, take a look at the Shopify Fund page and use the form to tell us about your app idea! We might fund it.

If you’ve already applied for the Shopify Fund but aren’t one of the first four to get funded, keep working on your app idea and submit it to the Shopify App Store! The fund isn’t just about getting new apps built, but also enabling developers to work on improvements to their apps. Submit your app, go to the Shopify Fund page and tell us about it! We might fund that development.

If you’ve got an app in the Shopify App Store already and you have ideas for a revision, go to the Shopify Fund page and let us know what they are – we might fund that revision!

This article also appears in the Shopify Technology Blog.


Pixel Union’s Beautiful Shopify Themes

pixel union - beautiful themes

pixel union“Pixel Union” is synonymous with “beautiful Tumblr themes”. Go take a look at their site and try out the demos of themes like Sticks and Stones with its hand-drawn charm, the retro-urban New Yorker theme or the simple but powerful grid of the Insider theme. Pixel Union themes turn Tumblrs into gorgeous sites that make you want to visit over and over again.

That same gorgeousness that goes into Pixel Union’s Tumblr themes can now go into your Shopify shop. Starting today, you can get your hands on Pixel Union’s new Shopify Themes and turn your shop into a place that customers will want to visit over and over again.

You’ll find the same magic that goes into Pixel Union’s Tumblr themes in their new Shopify themes: Carleton, Jitensha, Technophile and Vintage. They all come with a boatload of features:

  • The same beauty and craftsmanship that goes into Pixel Union’s Tumblr themes, for both your shop’s catalogs as well as its blogs
  • Lots of customizability to make the theme fit your shop: logo, fonts and colors
  • Ties to the big social media services so you can harness word-of-mouth for your shop
  • MailChimp integration so it’s simple to set up an email newsletter campaign to reach out to your customers
  • Pixel Union’s speedy, expert and personalized support

Here’s a closer look at Pixel Union’s Shopify themes…

Carleton Classic and Modern

The Carleton theme is reminiscent of those thick, high-end clothing catalogs and comes packaged with two similar but distinct “flavors”. First, there’s the traditional, clean Classic:

carleton classic theme

Carleton Classic: See its page in the Shopify Theme Store | View the demo

…and there’s the contemporary, bold Modern:

carleton modern theme

Carleton Modern: See its page in the Shopify Theme Store | View the demo


Jitensha takes its inspiration from Japanese culture: the word means “bicycle” in Japanese, and the theme takes its design cues from Japanese minimalism.

jitensha theme

Jitensha: See its page in the Shopify Theme Store | View the demo

Technophile Dark and Light

If your shop is about gadgets and gear, you should check out Technophile. It pays homage to Apple’s legendary interface design and comes packaged with two styles. There’s Dark

technophile dark theme

Technophile Dark: See its page in the Shopify Theme Store | View the demo

…and if you prefer the white iPhone, there’s the Light style:

technophile light theme

Technophile Light: See its page in the Shopify Theme Store | View the demo

Vintage Theme

If you have a shop that specializes in hand-made, artisanal products, you should check out Vintage Theme, with its letterpress-on-high-grade-paper look and boutique “feel”.

vintage theme

Vintage: See its page in the Shopify Theme store | View the demo

See Pixel Union’s Themes and More at the Theme Store!

theme store pixel union

Shopify gives you lots of options. If you’ve got the time and know-how, you can create a theme that’s your very own. You can also find the right “look and feel” your shop with a free or paid theme at the Theme Store, whether it’s one created by Pixel Union or any other of the wide range created by shopowners and designers.

We’re very happy to welcome Pixel Union to the Theme Store, and we think you’ll love their themes!

This article also appears in the Shopify Blog.


Erika Moen’s Comics and Shopify

We Shopifolks like to travel far and wide. While I was off in Minneapolis for MinneBar, my developer advocate teammate David Underwood was in Toronto attending TCAF, the Toronto Comic Arts Festival. While there, he met Erika Moen, the comic artist behind the autobiographical DAR ("A Super Girly Top Secret Comic Diary")…


and her current comic, Bucko, a delightfully twisted murder mystery:


When David told her that he worked at Shopify (in fact, he and I started on the same day), she told us that she loved us. And not just by saying so, but also with an autographed comic book, which is now sitting in the Shopifort:

Autographed copy of Erika Moen's

Why does Erika love Shopify? Because she has a Shopify store! She sells her comic books, prints, posters and other art on a store she built with Shopify:

Screenshot of Erika Moen's Shopify store

Go check out Erika’s site, read her comics and buy her stuff! And if you’ve got your own comics (or anything else) that you want to sell online, sell them with Shopify!

This article also appears in The Adventures of Accordion Guy in the 21st Century.