My third experiment for 2024 involves trying out the ideas from Noah Kagan’s new book, Million Dollar Weekend.
ℹ️ In case you’re wondering: my first experiment of 2024 was to turn my layoff experience into a series of articles; the second was to take a chance working with a pre-seed startup.
Why conduct such an experiment? For now, let’s just say that current circumstances make it necessary, and hey, if anyone can pull off this kind of thing, it would be me.
The general idea of Million Dollar Weekend is that you can start a lucrative business by doing the following:
- Identify a problem that you can solve
- Solve that problem in a way that is hard to resist and profitable
- Test your solution at low (or no) cost by preselling it before you build it.
The prerequisite for the Million Dollar Weekend process is a certain amount of unmitigated gall. Time and again in the book, Kagan states that two things hold people back from starting businesses:
- Fear of starting
- Fear of asking
Kagan’s methodology is to start by trying out an idea, seeing if someone will pay for that idea, and then either refining that idea or coming up with a new one and repeating the cycle.
The methodology anticipates rejection, and in fact, it says that in selling your idea, you should aim for plenty of rejections. The idea is that if you’re getting rejected often, you’re asking often, and that’s what eventually leads to success.
I’ll write more as I continue with this experiment, but for now, if you’re curious, here are some resources I can point you to:
- Million Dollar Weekend on Noah Kagan’s site (you can get the first chapter of the book free, along with the book’s resources here)
- Million Dollar Weekend on Amazon
- Million Dollar Weekend on Audible
You might also find these interviews with Kagan interesting:
ℹ️ Also in case you were wondering: This is NOT a paid promo for the book — neither Noah Kagan nor his businesses have any idea who I am or how to deposit money into my bank account. I wish they did!