Category: Business

Her initials are CRM, and so are her topic’s initials! On Thursday morning at the Lowth Entrepreneurship Center at University of Tampa, Chaz Ross-Munro will talk about Leveraging CRM to Deliver an Experience Customers Love. 

Chaz has forgotten more about customer relationship management (CRM) than most people will learn, so if you have an interest in CRM, don’t miss this one! Find out more and register here.

This event is part of the Lowth Entrepreneurship Center’s speaker series.

The speaker series takes place at the University of Tampa Lowth Entrepreneurship Center (820 W North A St., 8th Floor, Tampa, FL).

Tomorrow afternoon (Thursday, April 6th) at 4:00 p.m., catch the latest in a great speaker series at the University of Tampa’s Lowth Entrepreneurship Center! The presentation will be Building an Innovative Sales Playbook To Grow Your Business, featuring Sercan Topcu.

Sercan is an award-winning marketer, seasoned sales developer, and Forbes 30 under 30 winner. He empowers sales teams worldwide with his love for data-driven development and engineering analytical solutions for big problems as the Head of Managed Services at InsideOut Lab, overseeing the PlayOps team. Sercan helps market leaders and innovators, including Fortune 500 organizations, leverage scientific methodology and behavioral sciences to enable their sales/marketing people and strategies.

His clients establish higher returns on effort with their business development strategies through Sales Play. A Sales Play is an outbound series of sales activities designed to turn a prospect into a genuine selling opportunity. 

Topcu is the head of managed services at InsideOut Lab. He oversees the PlayOps team, which helps clients establish higher return on effort with their business development strategies through a “sales play.” According to Topcu, “a sales play is an outbound series of sales activities, designed to turn a prospect into a genuine selling opportunity. “Think of it like a plan of attack, targeting prospective buyers in a direct, structured way, leveraging sales enablement resources, strategies, KPIs, tonality, buyer personas and ideal customer profiles. For inbound calls or buyer enquiries, we create Sales Motions. These are a perfectly balanced series of conversational activities, designed to increase inbound conversions and customer satisfaction rates for rich, memorable and engaging interactions. Our deliverables are established by consulting on: benchmarking; tech-stack utilization and automation; sales operations optimization; improved buyer engagement strategy development; improved call/email/social/video messaging and personalization; strategy and messaging performance; health checks; sales campaign installations to sales platforms; training teams on-site or virtually to increase their confidence in utilizing their new sales plays with target buyers.”

Sercan was the Co-founder of Tembo Education and responsible for developing, managing, and executing traditional and new-age marketing/branding strategies. He was in charge of email, content, affiliate marketing, and re-targeting. Recruit/manage the micro-entrepreneurs network and marketing team personnel. Tembo educates 0-6-year-old children worldwide via Harvard/Lego Foundation/Pearson-backed curriculum text messages. The 15-min activity is sent to parents each weekday via text message. Parents perform the activity with their children in their own homes. Parents answer a quiz to earn rewards for educating their children.

This event is FREE to the public! Find out more and register here.

This event is part of the Lowth Entrepreneurship Center’s speaker series. Upcoming events include:

• Thursday, April 20: Greg Ross-Munro on What it Takes to Build Successful Startups & Great Software
• Thursday, April 27: Leveraging CRM to Deliver an Experience Customers Love with Chaz Ross-Munro

The speaker series takes place at the University of Tampa Lowth Entrepreneurship Center (820 W North A St., 8th Floor, Tampa, FL).

This afternoon at 4:00 p.m., catch the latest in a great speaker series at the University of Tampa’s Lowth Entrepreneurship Center! Today’s presentation will be Growth Hacking and Inbound Marketing with Tracy Ingram, featuring Tracy Ingram, CEO and Founder of Intention Technology, and long-time Tampa Baytech entrepreneur.

Tracy says that inbound marketing is important to startups — it helps them build their brand, generate leads and increase sales. Inbound marketing is an effective way to create an ongoing relationship with customers and build trust and credibility. It’s also a great and cost-effective way to reach a wider audience. Startups can leverage inbound marketing techniques such as content marketing, social media marketing, search engine optimization and email marketing to reach their target audience and generate leads. In addition, inbound marketing helps startups create an online presence, which is essential for success in today’s digital world.

Tracy’s an experienced techie with a list of certifications as long as your arm:

• An MIS degree from Florida Gulf Coast University,
• Microsoft Certified Systems Engineer (MCSE),
• Cisco Certified Network Associate (CCNA),
• Certified Online Instructor (COI) from Walden Institute,
• …and there’s that time that he was part of the StartupBus Florida team that went to the finals.

This event is FREE to the public! Find out more and register here.

This event is part of the Lowth Entrepreneurship Center’s speaker series. Upcoming events include:

• Thursday, March 23rd: Building Brand Stories with Two Time Emmy Award Winner Reizel Larrea- Alvarez
• Thursday, April 6: Building an Innovative Sales Playbook To Grow Your Business with Sercan Topcu
• Thursday, April 20: Greg Ross-Munro on What it Takes to Build Successful Startups & Great Software
• Thursday, April 27: Leveraging CRM to Deliver an Experience Customers Love with Chaz Ross-Munro

The speaker series takes place at the University of Tampa Lowth Entrepreneurship Center (820 W North A St., 8th Floor, Tampa, FL).